https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 11 Aug 2020 02:25:17 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/07/10/small-business-trends-covid19/ Fri, 10 Jul 2020 04:15:52 +0000 http://insights.top4.com.au/?p=13219

Since March this year, Covid19 has shifted the business landscape as we know it to something unrecognisable; CBDs are empty and shopping centres deserted. Government shutdowns, social restrictions and travel bans have all left a mark on the economy that won’t be going away anytime soon. However, as a business, one of the best ways […]]]> https://insights.top4.com.au/2020/04/03/local-businesses-lean-on-digital-tools-covid19/ Fri, 03 Apr 2020 01:49:05 +0000 http://insights.top4.com.au/?p=12343

  It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local business owners, it feels like an eternity. Across the country, businesses are adjusting to life without physical storefronts. Retailers that have been deemed “non-essential” are quickly launching websites to sell their products online. Restaurants […]]]> https://insights.top4.com.au/2020/04/01/coronavirus-impacting-e-commerce/ Wed, 01 Apr 2020 08:55:46 +0000 http://insights.top4.com.au/?p=12338

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact e-commerce as a whole. According to consulting and research firm Technomic, 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar […]]]>