https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 06 Apr 2020 02:44:39 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/04/06/online-services-examples/ Mon, 06 Apr 2020 02:44:39 +0000 http://insights.top4.com.au/?p=12363

While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of […]]]> https://insights.top4.com.au/2020/04/03/local-businesses-lean-on-digital-tools-covid19/ Fri, 03 Apr 2020 01:49:05 +0000 http://insights.top4.com.au/?p=12343

  It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local business owners, it feels like an eternity. Across the country, businesses are adjusting to life without physical storefronts. Retailers that have been deemed “non-essential” are quickly launching websites to sell their products online. Restaurants […]]]> https://insights.top4.com.au/2020/04/01/coronavirus-impacting-e-commerce/ Wed, 01 Apr 2020 08:55:46 +0000 http://insights.top4.com.au/?p=12338

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact e-commerce as a whole. According to consulting and research firm Technomic, 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar […]]]>