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	<title>Coronavirus &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>Coronavirus &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<link>https://insights.top4.com.au</link>
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		<title>Digital Marketing Strategy for Small Business During Pandemic</title>
		<link>https://insights.top4.com.au/2020/09/03/digital-marketing-strategy-during-pandemic/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 03 Sep 2020 02:39:26 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[coronavirus pandemic]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digital marketing strategy for small business]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing strategy]]></category>
		<category><![CDATA[Email Marketing Tools]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[how to find keywords]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[post-covid]]></category>
		<category><![CDATA[reasons to be cheerful amidst covid19]]></category>
		<category><![CDATA[reasons to update your website]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
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		<category><![CDATA[update your website]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13625</guid>

					<description><![CDATA[<p><img width="2240" height="1260" src="https://insights.top4.com.au/wp-content/uploads/2020/09/Digital-Marketing-Strategy-for-Small-Businesses-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Digital Marketing Strategy for Small Businesses - Top4 Marketing" decoding="async" fetchpriority="high" /></p>As a digital marketing company serving the small businesses in Australia, New Zealand, the United Kingdom, and Indonesia, we are obligated to share our expertise in the digital marketing strategy for small businesses and help our fellow small business owners who are greatly affected by this COVID-19 pandemic. &#160; The Pandemic disrupted everything Did it [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Many small businesses are reeling right now, this is your chance to “build the new”</title>
		<link>https://insights.top4.com.au/2020/08/27/small-business-build-the-new/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 27 Aug 2020 02:22:44 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[build the new]]></category>
		<category><![CDATA[building the new]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[post covid19]]></category>
		<category><![CDATA[post-covid]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO tools]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
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		<category><![CDATA[social media tools]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13558</guid>

					<description><![CDATA[<p><img width="2240" height="1260" src="https://insights.top4.com.au/wp-content/uploads/2020/08/Build-the-new-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="digital marketing" decoding="async" /></p>Building the new — at this point, what choice do we have? The Covid-19 crisis has upended almost everything we knew and expected about our work, our careers and our way of life. Sadly, as the crisis continues, while unemployment is improving, we are not out of the woods and the collapse of myriad small [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Even High Street Businesses Will Need to Go Digital After Lockdown</title>
		<link>https://insights.top4.com.au/2020/08/11/high-street-businesses-go-digital/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 11 Aug 2020 02:18:42 +0000</pubDate>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[high street marketing]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[post-covid]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO tools]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[why you need a website]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13485</guid>

					<description><![CDATA[<p><img width="1920" height="1490" src="https://insights.top4.com.au/wp-content/uploads/2020/08/High-Street-Businesses-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="High Street Businesses - Top4 Marketing" decoding="async" /></p>Up until a few months ago, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes, grocery [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Delivery and the future of dining: ‘Convenience is eroding that little extra effort’</title>
		<link>https://insights.top4.com.au/2020/07/20/delivery-and-the-future-of-dining/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 20 Jul 2020 02:16:18 +0000</pubDate>
				<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Corona Virus]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[deliveroo]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[delivery apps]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Food Delivery]]></category>
		<category><![CDATA[Go Local]]></category>
		<category><![CDATA[Go Local First]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Local Restaurants]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[online delivery]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[providoor]]></category>
		<category><![CDATA[search engine optimisation]]></category>
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		<category><![CDATA[social media marketing]]></category>
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		<category><![CDATA[uber eats]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13273</guid>

					<description><![CDATA[<p><img width="1920" height="1202" src="https://insights.top4.com.au/wp-content/uploads/2020/07/Food-Delivery-Top4-Marketing-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Food Delivery - Top4 Marketing" decoding="async" loading="lazy" /></p>As Australian state borders shut against Covid-19, restaurants are better prepared than in the first lockdown. But will delivery outlive coronavirus? Less than two weeks after Scott Morrison gave states and territories the green light to loosen the one person per four-square-metre rule to two square metres, metropolitan Melbourne re-entered stage three lockdown. The city’s [&#8230;]]]></description>
		
		
		
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		<item>
		<title>The Top4 Small Business Trends After Covid19</title>
		<link>https://insights.top4.com.au/2020/07/10/small-business-trends-covid19/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 10 Jul 2020 04:15:52 +0000</pubDate>
				<category><![CDATA[Top4 News]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[Coronavirus Australia]]></category>
		<category><![CDATA[coronavirus impact]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[small business trends]]></category>
		<category><![CDATA[small businesses]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13219</guid>

					<description><![CDATA[<p><img width="1920" height="1368" src="https://insights.top4.com.au/wp-content/uploads/2020/07/Small-Business-Trends-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Small Business Trends - Top4 Marketing" decoding="async" loading="lazy" /></p>Since March this year, Covid19 has shifted the business landscape as we know it to something unrecognisable; CBDs are empty and shopping centres deserted. Government shutdowns, social restrictions and travel bans have all left a mark on the economy that won’t be going away anytime soon. However, as a business, one of the best ways [&#8230;]]]></description>
		
		
		
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		<item>
		<title>New HomeBuilder package aims to safeguard jobs of a million tradies</title>
		<link>https://insights.top4.com.au/2020/06/05/coronavirus-homebuilder-package/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 05 Jun 2020 02:08:40 +0000</pubDate>
				<category><![CDATA[Top4 News]]></category>
		<category><![CDATA[builders]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[construction grant]]></category>
		<category><![CDATA[construction industry]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[Coronavirus Australia]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[home builders]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=12843</guid>

					<description><![CDATA[<p><img width="1920" height="1280" src="https://insights.top4.com.au/wp-content/uploads/2020/06/HomeBuilders-Package.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="HomeBuilders Package" decoding="async" loading="lazy" /></p>Australians will be offered $25,000 to build or substantially renovate a home in a bid to boost the flagging construction industry, which has hit the wall following a coronavirus-induced economic downturn. The Morrison government will on Thursday reveal its $688 million HomeBuilder program designed to spark a &#8220;tradie-led recovery&#8221;, which will offer one-off cash payments [&#8230;]]]></description>
		
		
		
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		<title>Doable Examples of Online/Remote Services Offered by Local Businesses</title>
		<link>https://insights.top4.com.au/2020/04/06/online-services-examples/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 06 Apr 2020 02:44:39 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[acoustica projects]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Corona Virus]]></category>
		<category><![CDATA[Corona virus impact]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[coronavirus outbreak]]></category>
		<category><![CDATA[coronavirus pandemic]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[golden crust pizza]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[jcl legal]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[online services]]></category>
		<category><![CDATA[salt finance]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<category><![CDATA[sydney breast associates]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=12363</guid>

					<description><![CDATA[<p><img width="1920" height="1279" src="https://insights.top4.com.au/wp-content/uploads/2020/04/online-services.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2020/04/online-services.jpg 1920w, https://insights.top4.com.au/wp-content/uploads/2020/04/online-services-300x200.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2020/04/online-services-768x512.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2020/04/online-services-1024x682.jpg 1024w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></p>While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue?  How can you set yourself up for a strong comeback?  And how can you do it from your yurt? As you might guess, you do it by offering an online or “tele” version of at least one of [&#8230;]]]></description>
		
		
		
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		<title>Local Businesses Lean Heavily on Digital Tools During Covid-19</title>
		<link>https://insights.top4.com.au/2020/04/03/local-businesses-lean-on-digital-tools-covid19/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 03 Apr 2020 01:49:05 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[coronavirus impact]]></category>
		<category><![CDATA[coronavirus outbreak]]></category>
		<category><![CDATA[coronavirus pandemic]]></category>
		<category><![CDATA[covid19]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[digital tools]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online tools]]></category>
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		<guid isPermaLink="false">http://insights.top4.com.au/?p=12343</guid>

					<description><![CDATA[<p><img width="1920" height="1279" src="https://insights.top4.com.au/wp-content/uploads/2020/04/digital-tools.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2020/04/digital-tools.jpg 1920w, https://insights.top4.com.au/wp-content/uploads/2020/04/digital-tools-300x200.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2020/04/digital-tools-768x512.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2020/04/digital-tools-1024x682.jpg 1024w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></p>&#160; It’s been just over two weeks since Governor Gavin Newsom issued a stay-at-home order for all California residents. For local business owners, it feels like an eternity. Across the country, businesses are adjusting to life without physical storefronts. Retailers that have been deemed “non-essential” are quickly launching websites to sell their products online. Restaurants [&#8230;]]]></description>
		
		
		
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		<title>How Coronavirus Is Impacting E-Commerce</title>
		<link>https://insights.top4.com.au/2020/04/01/coronavirus-impacting-e-commerce/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 01 Apr 2020 08:55:46 +0000</pubDate>
				<category><![CDATA[Top4 News]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Marketing Platform]]></category>
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		<category><![CDATA[coronavirus outbreak]]></category>
		<category><![CDATA[coronavirus pandemic]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[google adwords]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=12338</guid>

					<description><![CDATA[<p><img width="1920" height="1202" src="https://insights.top4.com.au/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Video-Recording-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Video-Recording-1.jpg 1920w, https://insights.top4.com.au/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Video-Recording-1-300x188.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Video-Recording-1-768x481.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2020/04/Copy-of-Copy-of-Copy-of-Video-Recording-1-1024x641.jpg 1024w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></p>On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact e-commerce as a whole. According to consulting and research firm Technomic, 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar [&#8230;]]]></description>
		
		
		
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