customer engagement strategy – Top4 – Google News | SMBs Local Businesses, Franchise

Multi-Location Marketing Using AI: Balancing Human Touch with AI

Michael Doyle — Thu, 07 Sep 2023 02:44:48 +0000

In the dynamic landscape of modern marketing, Artificial Intelligence (AI) has transitioned from being a futuristic concept to an integral part of multi-location marketing. Recent data reveals that over 80% of marketers have integrated AI tools into their strategies. So, what are the practical uses of AI in multi-location strategies? Let’s delve into six fundemantal […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]

Little Book of Quotes About Churn

Michael Doyle — Mon, 28 Oct 2019 07:25:52 +0000

Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s most successful and outspoken investors and SaaS C-suite executives for an […]

Consumers Favour SMS Messaging, Yet Online Retailers are Missing the Massive Opportunity to Engage

Michael Doyle — Wed, 16 Nov 2016 01:40:22 +0000

The recent Retail Mobile Messaging Report conducted by Internet Retailer polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. To accompany the stats, the OpenMarket team crafted an infographic that visually depicts the online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an […]