https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 26 Nov 2021 01:57:13 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/11/08/top4-ways-to-make-your-business-stand-out-from-competitors/ Mon, 08 Nov 2021 03:23:45 +0000 https://insights.top4.com.au/?p=17109

In the digital world that we live in today, your consumers can’t help but shop around. Evidence by McKinsey Quarterly shows that 58% of consumers are not brand loyal. That means you are constantly in competition for your customer’s dollar. In today’s competitive market, you’ve got to stand out in order to succeed. Here are […]]]> https://insights.top4.com.au/2021/04/06/lets-talk-build-value-and-avoid-competing-on-price/ Tue, 06 Apr 2021 08:29:58 +0000 http://insights.top4.com.au/?p=15321

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? A leading Australian online publisher asked that question to industry experts here are the answers.   Jonathan Jeffries, Partner, Think & Grow When […]]]> https://insights.top4.com.au/2020/01/14/online-strategies-build-loyalty-among-customers/ Tue, 14 Jan 2020 06:29:23 +0000 http://insights.top4.com.au/?p=11572

There is an inherent flaw in the way businesses measure loyalty. Typically, customers are said to be loyal if they keep returning to buy your product or service. However, this does not always imply loyalty. A good number of customers stick to a provider out of inertia or pure laziness. So while they may continue […]]]>