https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 02:40:33 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/08/digital-marketing-trends-for-franchise-business/ Tue, 08 Jun 2021 02:40:33 +0000 http://insights.top4.com.au/?p=16068

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]]]> https://insights.top4.com.au/2020/07/29/australian-businesses-digital-ad-spend/ Wed, 29 Jul 2020 02:02:09 +0000 http://insights.top4.com.au/?p=13393

Australian brands spent approximately $9.45 billion on digital ads last year, a 7.1% increase on 2018. Digital search ads ($3.53 billion) and social media ads ($2.4 billion) accounted for the greatest portions of digital advertising spend by Australian companies in 2019, according to Hootsuite and We Are Social’s ‘AU Digital 2020’ report. Social media advertising […]]]>