digital advertising – Top4 – Google News | SMBs Local Businesses, Franchise

How to Optimise Your Digital Presence for Valentine’s Day

Michael Doyle — Wed, 02 Feb 2022 08:28:52 +0000

Valentine’s Day is one of the most popular days celebrated around the world. However, the global pandemic has brought ongoing challenges changing our ways of giving presents to our beloved ones. Each year, the average consumer spends about $136.57 on gifts and tokens of affection for Valentine’s day. That number is expected to rise in […]

Eat Your Competitors by Optimising Google EAT

Michael Doyle — Tue, 04 Jan 2022 08:38:32 +0000

Google EAT: What does that even mean? Google’s “EAT” acronym stands for “Expertise, Authoritativeness and Trustworthiness.” These three qualities make up the ranking algorithm for Google’s search engine, which places websites higher in their SERPs (Search Engine Results Pages) if they have these qualities in their SEO. The more Expertise, Authoritativeness and Trustworthiness a site […]

How to Optimise Google Business Profile According to the Latest Updates

Michael Doyle — Thu, 30 Dec 2021 09:28:44 +0000

As of November this year, Google has changed the name of Google My Business into Google Business Profile. What’s more, Google also introduced a new way to manage Google Business Profile from Google Search and the Google Maps App. According to Matt Madrigal, VP/GM Merchant Shopping, in the official announcement, he stated that it is […]

Local SEO Updates for Your Marketing Plans in the New Year

Michael Doyle — Fri, 03 Dec 2021 07:09:01 +0000

It’s been a busy year with lots of digital marketing developments. And local SEO was no exception. Search engines are constantly adapting to meet the increasing consumers’ informational needs and local market’s competitiveness. At the same time, businesses, local SEO professionals and their agencies have new tools, more data – and easier access to both. […]

Google Business Profile Updates to Prepare for the Holiday Season

Michael Doyle — Thu, 18 Nov 2021 10:39:29 +0000

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]

9 Efficient Location-Based Marketing Strategies for Your Business

Michael Doyle — Wed, 21 Jul 2021 03:17:35 +0000

The key to effective marketing is reaching the right person, in the right place, at the right time, and with the right message. If any business fails in any part of this, such a business may have a problem realizing success from its ads. Getting those four things right is the only way to ensure […]

Some Effective Digital Ads You Shouldn’t Miss

Michael Doyle — Thu, 20 May 2021 09:13:21 +0000

Digital ads open your business to a demographic incomparably larger than what locally can attract. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients and learn more about their needs, it will extend your reach globally, it will save you money, it will create brand loyalty, and it […]

Last Year We Saw 10 Years of eCommerce Growth in 90 Days.

Michael Doyle — Tue, 16 Feb 2021 06:01:53 +0000

And that’s just where the changes begin. Read this new report on the eCommerce trends influencing your retail business. 1. Shoppers worldwide fuel ecommerce supercycle At the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days. U.S. ecommerce penetration, % Sourced from McKinsey As countries locked down and retailers were […]

How to Use TikTok for Your Ecommerce Marketing

Michael Doyle — Fri, 05 Feb 2021 06:13:54 +0000

TikTok is a relative newcomer to the world of social media, which was launched in Beijing, China, as A.me in 2016. Once seen as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It is one of Google Play and the Apple App Store’s most downloaded […]

These are Top4 Reasons Why You Need Local Digital Marketing Now

Michael Doyle — Fri, 29 Jan 2021 09:06:44 +0000

The global pandemic of COVID-19 is impacting our lives across the globe. There’s no denying it. Small companies are not only affected, but face-to-face companies are also hit. So, right now could be the best time to take advantage of digital marketing in a modern environment of social distancing, self-isolation, and quarantine. Your business needs […]