digital agency – Top4 – Google News | SMBs Local Businesses, Franchise

8 Best Practices for Optimising Local Landing Pages for Search Engines

Michael Doyle — Tue, 04 Apr 2023 04:48:02 +0000

By implementing effective location-specific landing pages, businesses can establish trust and authority while improving local SEO rankings. Here are some tips to achieve better results. According to Google, 46% of all searches have local intent. This means that nearly half of all searches are made to find information about businesses, products or services in a […]

Local Search Ranking Factors

Michael Doyle — Tue, 28 Mar 2023 03:42:30 +0000

Introduction & analysis The Local Search Ranking Factors annual report was developed by David Mihm in 2008 and taken over by Darren Shaw in 2017. This report is the industry’s go-to resource for understanding how to rank in Google’s local search results. Welcome to the 2023 Local Search Ranking Factors Survey results! Each year, the […]

How do I improve my website’s SEO?

Michael Doyle — Wed, 14 Dec 2022 06:33:30 +0000

SEO, also known as Search Engine Optimisation, is a crucial part of your website that can help your business grow. By adhering to SEO best practices, you can increase the visibility of your website in organic search engine results. This helps to make sure that your website is more easily located by those (i.e. your […]

Top 4 Reasons Why You Should Hire Local SEO Services For Your Business

Michael Doyle — Fri, 02 Jul 2021 02:24:14 +0000

Ever since the advent of online marketing, people have considered search engine optimisation (SEO) one of the most effective strategies to market one’s business. Although experts have different opinions of what SEO is, fundamentally, it’s a strategy that allows you to put your business in front of other establishments whenever consumers search for a keyword […]

5 Reasons Why Top4 Marketing Should Be Your Local Digital Marketing Agency

Michael Doyle — Thu, 04 Feb 2021 07:44:13 +0000

Are you considering hiring or consigning someone for a specialized advertising task to a local digital marketing agency? Many CMOs and business owners turn to experienced local marketers/marketing agencies to assist in programs for branding, advertising, and lead generation. At this time, it might not be a black or white decision for your business, but […]

Creating Landing Pages That Convert

Michael Doyle — Tue, 31 Mar 2020 08:16:32 +0000

If you’re looking to gather leads for your business, you need to have a landing page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to […]

Virus Outbreak Cause a Shift from B2B to Digital Marketing

Michael Doyle — Tue, 17 Mar 2020 09:33:01 +0000

Due to the Corona Virus Outbreak, many have expressed their disappointment in the cancellation of Mobile World Congress (MWC) 2020. Companies, from small to large have invested a disproportionate amount of their budget to the canceled congress only to end up withdrawing from the Congress due to the virus outbreak. This shift calls for attention, […]

Don’t Fall for the Fantasy of Effective In-House SEO

Michael Doyle — Tue, 18 Apr 2017 00:57:31 +0000

In a recent post, Ron Dod, partner and CEO of Visiture, said he feels it shouldn’t be hard to build an internal SEO team capable of “world Google domination.” With all due respect, Mr. Dod, I beg to differ. For a vast majority of businesses (and all businesses that aren’t household names in more than […]

9 Questions to Ask When Hiring a Digital Agency

Michael Doyle — Mon, 29 Aug 2016 03:12:03 +0000

If you ask the right questions, you’ll get the right answers. Here are the questions you should ask a digital agency before deciding to hire one for your business. 1. What are your primary services? The agency’s primary services should accommodate your project vision. There are agencies that focus on back-end work alone while others are experts […]