https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 30 Mar 2020 04:52:36 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/03/30/8-tips-recording-professional-video-smartphone/ Mon, 30 Mar 2020 03:57:40 +0000 http://insights.top4.com.au/?p=12301

It has never been easier for anyone with a smartphone or a digital camera to record their own video footage and broadcast it to anyone. Simply pull the smartphone from your pocket, click record, and you have footage you can edit and distribute instantly. But, it takes more than that for your footage to look […]]]> https://insights.top4.com.au/2019/11/26/create-travel-content-strategy-drives-links-traffic-conversions/ Tue, 26 Nov 2019 09:09:15 +0000 http://insights.top4.com.au/?p=11172

Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in […]]]> https://insights.top4.com.au/2017/04/10/content-marketing-toolkit-checklists-templates-guides/ Mon, 10 Apr 2017 02:55:54 +0000 http://insights.top4.com.au/?p=3034

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers. This means it’s time to significantly ramp up your content capabilities – or acquire […]]]>