Digital Marketing Campaign – Top4 – Google News | SMBs Local Businesses, Franchise

How to Optimise Your Digital Presence for Valentine’s Day

Michael Doyle — Wed, 02 Feb 2022 08:28:52 +0000

Valentine’s Day is one of the most popular days celebrated around the world. However, the global pandemic has brought ongoing challenges changing our ways of giving presents to our beloved ones. Each year, the average consumer spends about $136.57 on gifts and tokens of affection for Valentine’s day. That number is expected to rise in […]

Local Marketing: How to Reach Customers in Your Area

Michael Doyle — Tue, 19 Jan 2021 08:10:18 +0000

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing is, some […]

20 Brilliant Weibo and WeChat marketing case studies to inspire your Chinese marketing success!

Michael Doyle — Fri, 30 Jun 2017 03:08:29 +0000

WeChat and Weibo have been the “go-to” Social Media platforms in China. So how exactly can these platforms be used as a marketing tool for brands? Here are some compilations of the best marketing campaigns on both Weibo and WeChat over the last few years. These will hopefully give you some inspiration for your own brand! Top 10 […]

How to Use Google AdWords [Infographic]

Michael Doyle — Fri, 24 Mar 2017 02:51:54 +0000

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other […]