digital marketing insights 2021 – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 08:11:41 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg digital marketing insights 2021 – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 Benchmarks for Paid Search Advertising in 2021, by Industry https://insights.top4.com.au/2021/10/26/benchmarks-paid-search-advertising-2021-industry/ Tue, 26 Oct 2021 06:56:11 +0000 http://insights.top4.com.au/?p=17047 paid search advertising

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]]]>