https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 08:11:41 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/11/05/top4-local-seo-kpis-for-meaningful-performance-reporting/ Fri, 05 Nov 2021 08:18:28 +0000 https://insights.top4.com.au/?p=17077

Your local SEO strategies won’t mean anything if you can’t measure them. Understanding which metrics matter and how to measure them is essential for meaningful performance reporting. Our web experts share the Top4 KPIs for local SEO success here. We’ve all been there: Putting together what we now know to be one of the worst […]]]> https://insights.top4.com.au/2021/10/29/ultimate-guide-seo-optimisation-2022/ Fri, 29 Oct 2021 03:35:44 +0000 http://insights.top4.com.au/?p=17062

There had been countless rumours about search engine optimisation (SEO) losing its relevance over the years. Then the 2020 pandemic happened. So the joke is on whoever it was that started the rumours. Businesses doubled down on their SEO efforts. Announced Google algorithm updates became more important than ever. And so did adherence to SEO […]]]> https://insights.top4.com.au/2021/10/26/benchmarks-paid-search-advertising-2021-industry/ Tue, 26 Oct 2021 06:56:11 +0000 http://insights.top4.com.au/?p=17047

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]]]>