https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 11 Mar 2019 04:13:02 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2019/03/11/7-examples-of-freemium-products-done-right-top4-insight/ Mon, 11 Mar 2019 04:13:02 +0000 http://insights.top4.com.au/?p=8941

As a SaaS company, you might be wondering why you should offer a freemium product versus a paid-only product. Here are a couple of good reasons. First, off, you can get more users hooked on your product. Everyone likes free, and if users know they don’t have to commit to a paid plan, they are […]]]> https://insights.top4.com.au/2017/01/20/five-highly-persuasive-digital-marketing-tactics/ Fri, 20 Jan 2017 01:58:15 +0000 http://insights.top4.com.au/?p=2463

In this post, author Kristopher Jones, LSEO founder, discusses how to do persuasive digital marketing. For their Christmas digital marketing push, Starbucks described a few lattes and mochas as, “Crafted by hand and heart. One sip will warm you up” and Apple discussed “the art of giving.” These campaigns sound natural because they immediately create an emotional […]]]>