https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 03 May 2018 05:39:43 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2018/05/02/complete-digital-marketing-dictionary/ Wed, 02 May 2018 06:06:17 +0000 http://insights.top4.com.au/?p=6909

53 Digital Marketing Terms Defined Digital marketing seems to have a language of its own. PPC, ad extensions, SEM, impression share, the list goes on and on. For anyone not well-versed in the digital marketing industry, all these terms and acronyms can get confusing, which is why we decided to create our own digital marketing […]]]> https://insights.top4.com.au/2016/09/13/digital-marketing-terms/ Tue, 13 Sep 2016 03:44:37 +0000 http://insights.top4.com.au/?p=624

How wide is your knowledge of digital marketing? Start by mastering the mostly used key terms in the industry: 1. Native advertising A native ad is any paid online advertising placement that is virtually indistinguishable from other material in the channel in which it is being presented — essentially an advertorial. 2. CTR It stands […]]]>