Digital Marketing Tips – Top4 – Google News | SMBs Local Businesses, Franchise

How to Optimise Your Digital Presence for Valentine’s Day

Michael Doyle — Wed, 02 Feb 2022 08:28:52 +0000

Valentine’s Day is one of the most popular days celebrated around the world. However, the global pandemic has brought ongoing challenges changing our ways of giving presents to our beloved ones. Each year, the average consumer spends about $136.57 on gifts and tokens of affection for Valentine’s day. That number is expected to rise in […]

Top4 Tips to Leverage Location-Based Marketing for Restaurants

Michael Doyle — Mon, 31 Jan 2022 10:12:39 +0000

The pandemic has obviously played a crucial role in accelerating the digitisation drive by several years. For retailers, there is going to be a consistent rise and dependency on information as dynamics continue to change for consumers. Now that they’ve become accustomed to the digital space, customers expect restaurants to have Amazon-like interfaces, too, just […]

Why You Need Content Marketing for Your Business

Michael Doyle — Fri, 12 Nov 2021 09:45:20 +0000

Content is everywhere. Every day, consumers are inundated with text, image, audio and video content via email, social and text from nearly every organisation we engage with online or off. There is no disputing the popularity of content marketing among B2C and B2B marketers alike. But because of the significant initial expenditure of time and […]

Restaurants Expect Huge Growth Thanks to Text Marketing

Michael Doyle — Thu, 11 Nov 2021 04:14:15 +0000

Text marketing programs are all over the restaurant industry. The question remains: are they profitable? New data from the customer relationship management platform Mobivity shows that text marketing subscribers visit businesses 44% more frequently than non-subscribers. Once a consumer joins a restaurant’s text messaging program, the guest’s spending increases by 23%. Measured over six months, […]

Top4 Ways to Make Your Business Stand Out from Competitors

Michael Doyle — Mon, 08 Nov 2021 03:23:45 +0000

In the digital world that we live in today, your consumers can’t help but shop around. Evidence by McKinsey Quarterly shows that 58% of consumers are not brand loyal. That means you are constantly in competition for your customer’s dollar. In today’s competitive market, you’ve got to stand out in order to succeed. Here are […]

The Ultimate Guide for SEO Optimisation in 2022

Michael Doyle — Fri, 29 Oct 2021 03:35:44 +0000

There had been countless rumours about search engine optimisation (SEO) losing its relevance over the years. Then the 2020 pandemic happened. So the joke is on whoever it was that started the rumours. Businesses doubled down on their SEO efforts. Announced Google algorithm updates became more important than ever. And so did adherence to SEO […]

A Survival Guide for Restaurant & Foodservice Industry: Post-Pandemic Edition

Michael Doyle — Wed, 27 Oct 2021 09:14:50 +0000

If the Covid-19 pandemic has taught us anything, it would be just how essential the restaurant industry is. During the pandemic’s height, only a handful of businesses were deemed “essential”. Among them are government entities and contractors, utilities, food production, childcare and transportation. Their essential status allowed them to remain in operation as the Covid-19 […]

How to Attract Customers to Your Hospitality Business Post-Lockdown

Michael Doyle — Mon, 25 Oct 2021 05:48:44 +0000

COVID restrictions have hit the hospitality industry pretty hard, to say the very least. Many businesses like yours still face paper-thin margins. Loyal customers often work from home or may live too far away to support your business during this time. Our web experts offer some suggestions to adapt and creatively encourage customers to support […]

Some 2021 Pre-Christmas SEO Wins for Retailers

Michael Doyle — Fri, 22 Oct 2021 05:12:30 +0000

If you think it might still be too early to mention Christmas, think again! Many retailers will be pinning their hopes on a decent festive season in order to recuperate the revenues they lost during a couple of rather tumultuous years. Our web experts are sharing these 10 straightforward, seasonal SEO gifts to help you […]

Top4 Tips to Advance Your Search Strategies

Michael Doyle — Thu, 21 Oct 2021 03:38:55 +0000

Every day, people turn to Google with billions of queries. Google’s search bar is the top touchpoint for consumers looking for relevant information. These people are researching and re-researching for products and services that matter to them. They’re on the lookout for the best deals and turning to Google Search to feel confident and empowered […]