https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 08 Sep 2017 00:55:25 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/09/08/shift-b2smb-platforms/ Fri, 08 Sep 2017 00:55:25 +0000 http://insights.top4.com.au/?p=5084

Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represents real opportunities to help SMBs target […]]]> https://insights.top4.com.au/2017/04/24/government-wants-to-buy-900-million-worth-of-tech-from-startups/ Mon, 24 Apr 2017 00:50:23 +0000 http://insights.top4.com.au/?p=3176

The federal assistant minister for digital transformation has declared he is targeting a spend of $900 million each year on entrepreneurial tech suppliers, to move away from traditional providers like IBM. “The government can support innovative companies without resorting to handouts. If we want to transform the entrepreneurial or digital government sector in Australia, the […]]]> https://insights.top4.com.au/2016/07/28/top-4-digital-transformation-trends-you-should-consider/ Thu, 28 Jul 2016 07:31:34 +0000 http://insights.top4.com.au/?p=187

Digital transformation causes a lot of changes over time. If you’ll choose to stick to the traditional ways of doing things, your business might be left out. But if you will consider the following trends, you can make the most out of them and use them to your advantage. 1. Rapid technological and consumer change […]]]>