<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>digitalmarketing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<atom:link href="https://insights.top4.com.au/tag/digitalmarketing/feed/" rel="self" type="application/rss+xml" />
	<link>https://insights.top4.com.au</link>
	<description>Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media</description>
	<lastBuildDate>Tue, 30 Nov 2021 09:55:57 +0000</lastBuildDate>
	<language>en-AU</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.7.1</generator>

<image>
	<url>https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg</url>
	<title>digitalmarketing &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<link>https://insights.top4.com.au</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Why Local Business Directories Are Important to SEO</title>
		<link>https://insights.top4.com.au/2021/10/15/reasons-why-local-business-directories-are-important-to-seo/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 15 Oct 2021 03:46:43 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[businessdirectories]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingbenefits]]></category>
		<category><![CDATA[digitalmarketingtips]]></category>
		<category><![CDATA[localbusinessdirectories]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[SERPs]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16975</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/10/why-local-business-directories-important-for-your-seo-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2021/10/why-local-business-directories-important-for-your-seo-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/10/why-local-business-directories-important-for-your-seo-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/10/why-local-business-directories-important-for-your-seo-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/10/why-local-business-directories-important-for-your-seo-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Local business directories are platforms that list businesses within a particular niche, category or industry. It registers a business’ public information like contact info, address, social networks, images and more. What are examples of local business directories? Here are ten listing platforms with high domain authority. Facebook Google My Business Apple Maps LinkedIn Directory Yelp [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Your Ultimate Checklist for Local SEO</title>
		<link>https://insights.top4.com.au/2021/10/13/your-ultimate-checklist-for-local-seo/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 13 Oct 2021 05:14:59 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingservices]]></category>
		<category><![CDATA[localbasedmarketing]]></category>
		<category><![CDATA[localdigitalmarketing]]></category>
		<category><![CDATA[localseotips]]></category>
		<category><![CDATA[seotips]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16963</guid>

					<description><![CDATA[<p><img width="800" height="419" src="https://insights.top4.com.au/wp-content/uploads/2021/10/your-ultimate-checklist-for-local-seo-1-e1637891058527.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Guide" decoding="async" /></p>Coming up with an efficient local SEO strategy and executing it well is a tough challenge. To help you succeed, we’re offering this checklist to give you some structure. The steps in this article can help you optimise a strategy that will attract and gain local customers from your target audience. If you&#8217;re just starting [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>How Google My Business Can Help Your Business Stand Out in Search</title>
		<link>https://insights.top4.com.au/2021/10/11/how-google-my-business-can-help-your-search-marketing/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 11 Oct 2021 03:18:30 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingservices]]></category>
		<category><![CDATA[googlemybusiness]]></category>
		<category><![CDATA[googlemybusinesslisting]]></category>
		<category><![CDATA[googlemybusinessmanagementservice]]></category>
		<category><![CDATA[localbusiness]]></category>
		<category><![CDATA[locallistings]]></category>
		<category><![CDATA[localmarketing]]></category>
		<category><![CDATA[localseo]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16967</guid>

					<description><![CDATA[<p><img width="800" height="419" src="https://insights.top4.com.au/wp-content/uploads/2021/10/how-your-gmb-listing-can-help-your-business-stands-out-on-search-1-e1637831776973.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Review" decoding="async" /></p>Google My Business is a place that Google provides for businesses to create their own profile. It’s also one of the most underutilized online tools by distributors. There are many advantages to having your own business profile on Google My Business. It’s important to note that it does provide many more advantages to local B2C [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>What Is Local SEO?</title>
		<link>https://insights.top4.com.au/2021/10/08/what-is-local-seo/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 08 Oct 2021 02:55:02 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[localbusiness]]></category>
		<category><![CDATA[localbusinessmarketing]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[locationbasedmarketing]]></category>
		<category><![CDATA[smallbusinesses]]></category>
		<category><![CDATA[smallbusinessowners]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16950</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/10/what-is-local-seo-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/10/what-is-local-seo-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/10/what-is-local-seo-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/10/what-is-local-seo-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/10/what-is-local-seo-1-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>SEO Tips to Get More Exposure for Restaurant Owners</title>
		<link>https://insights.top4.com.au/2021/10/06/seo-tips-for-restaurant-owners/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 06 Oct 2021 04:15:27 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[leadgeneration]]></category>
		<category><![CDATA[localbusiness]]></category>
		<category><![CDATA[localdigitalmarketing]]></category>
		<category><![CDATA[localseotips]]></category>
		<category><![CDATA[locationbasedmarketing]]></category>
		<category><![CDATA[onlinepresence]]></category>
		<category><![CDATA[restaurantowners]]></category>
		<category><![CDATA[seotips]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16859</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/10/SEO-tips-to-get-more-exposure-for-restaurant-owners-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="SEO tips to get more exposure for restaurant owners" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/10/SEO-tips-to-get-more-exposure-for-restaurant-owners-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/10/SEO-tips-to-get-more-exposure-for-restaurant-owners-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/10/SEO-tips-to-get-more-exposure-for-restaurant-owners-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/10/SEO-tips-to-get-more-exposure-for-restaurant-owners-1-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>If you own a restaurant, you are familiar with the increasing amount of pressure to improve your online presence. From the pandemic to increased competition, you know you have to boost your online visibility. Whether it’s in-person dining or carry-out options, increasing local visibility is crucial for local restaurants. Obviously, there are myriad options out [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Concerns of Small Business Owners in 2021</title>
		<link>https://insights.top4.com.au/2021/10/01/concerns-of-small-business-owners-in-2021/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 01 Oct 2021 10:34:53 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[.digitalpresence]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[leadgeneration]]></category>
		<category><![CDATA[localdigitalmarketing]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[locationbasedmarketing]]></category>
		<category><![CDATA[onlinepresence]]></category>
		<category><![CDATA[retainingcustomers]]></category>
		<category><![CDATA[securingnewcustomers]]></category>
		<category><![CDATA[smallbusinesses]]></category>
		<category><![CDATA[smallbusinessowners]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16925</guid>

					<description><![CDATA[<p><img width="800" height="419" src="https://insights.top4.com.au/wp-content/uploads/2021/10/Concerns-of-Small-Business-Owners-in-2021-1-e1637891459713.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Small Business Owners&#039; Concerns in 2021" decoding="async" loading="lazy" /></p>As the pandemic drags on, small businesses are both optimistic and cautious about what lies ahead. A survey by Bluehost finds that small businesses are resilient and adaptable, despite the global pandemic. The survey also shows the leading concerns for small businesses. But ultimately, the concern of securing new customers is predominant. Out of 500 [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Copywriting Formulas That Will Drive Clicks and Engagement on Social Media</title>
		<link>https://insights.top4.com.au/2021/09/27/if-don-draper-tweeted-the-27-copywriting-formulas-that-will-drive-clicks-and-engagement-on-social-media/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 27 Sep 2021 04:48:31 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[copywiting]]></category>
		<category><![CDATA[copywritingformulas]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingstrategy]]></category>
		<category><![CDATA[GMB]]></category>
		<category><![CDATA[googlemybusiness]]></category>
		<category><![CDATA[keywordoptimization]]></category>
		<category><![CDATA[keywordresearch]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[localseostrategy]]></category>
		<category><![CDATA[longtailkeyword]]></category>
		<category><![CDATA[metasearches]]></category>
		<category><![CDATA[offpageseo]]></category>
		<category><![CDATA[onpageseo]]></category>
		<category><![CDATA[searchengineoptimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialmediacampaigns]]></category>
		<category><![CDATA[socialmediaplatforms]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16888</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/09/Copywriting-Formulas-That-Will-Drive-Clicks-and-Engagement-on-Social-Media.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/09/Copywriting-Formulas-That-Will-Drive-Clicks-and-Engagement-on-Social-Media.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/09/Copywriting-Formulas-That-Will-Drive-Clicks-and-Engagement-on-Social-Media-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/09/Copywriting-Formulas-That-Will-Drive-Clicks-and-Engagement-on-Social-Media-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/09/Copywriting-Formulas-That-Will-Drive-Clicks-and-Engagement-on-Social-Media-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the blog posts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Top4 Marketing Complete Guide as Your Digital Marketing Partner</title>
		<link>https://insights.top4.com.au/2021/09/21/top4-marketing-complete-guide-as-your-digital-marketing-partner/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 21 Sep 2021 08:46:01 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[competingwithcompetitors]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[contentmarketing]]></category>
		<category><![CDATA[crowdanalysis]]></category>
		<category><![CDATA[definingbusinessgoals]]></category>
		<category><![CDATA[detailedreporting]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingcompleteguide]]></category>
		<category><![CDATA[digitalmarketingguide]]></category>
		<category><![CDATA[KPI]]></category>
		<category><![CDATA[kpis]]></category>
		<category><![CDATA[marketingguide]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[socialmediacampaigns]]></category>
		<category><![CDATA[top4marketing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16880</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/09/Top4-Marketing-Complete-Guide-as-Your-Digital-Marketing-Partner-1-1-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>For most people, the internet has become an inseparable part of their lives. Whether it&#8217;s about connecting with friends or sharing their lives with the world. Today most of us shop online, and most of those actions are a reaction to promotions we watch on our feeds. Businesses have no choice but to get creative [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Local Search Engine Optimization: What It Is, Why You Need It, and How To Get It</title>
		<link>https://insights.top4.com.au/2021/09/17/local-search-engine-optimization-what-it-is-why-you-need-it-and-how-to-get-it/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 17 Sep 2021 03:40:40 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingstrategy]]></category>
		<category><![CDATA[GMB]]></category>
		<category><![CDATA[googlemybusiness]]></category>
		<category><![CDATA[keywordoptimization]]></category>
		<category><![CDATA[keywordresearch]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[localseostrategy]]></category>
		<category><![CDATA[longtailkeyword]]></category>
		<category><![CDATA[metasearches]]></category>
		<category><![CDATA[offpageseo]]></category>
		<category><![CDATA[onpageseo]]></category>
		<category><![CDATA[searchengineoptimization]]></category>
		<category><![CDATA[seostrategy]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16861</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/09/local-seo-What-It-Is-Why-You-Need-It-and-How-To-Get-It-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Content marketing to boost your visibility" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/09/local-seo-What-It-Is-Why-You-Need-It-and-How-To-Get-It-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/09/local-seo-What-It-Is-Why-You-Need-It-and-How-To-Get-It-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/09/local-seo-What-It-Is-Why-You-Need-It-and-How-To-Get-It-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/09/local-seo-What-It-Is-Why-You-Need-It-and-How-To-Get-It-1-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>What is local Search Engine Optimization? When you want to find a restaurant or a nearby mechanic, what do you do? You search for it online! When you have a medical concern and you need the phone number for the closest clinic, what’s your plan of action? To Google it, of course. Since approximately 46% [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Why Local Marketing Matters in the Digital Age</title>
		<link>https://insights.top4.com.au/2021/09/16/why-local-marketing-matters-in-the-digital-age/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 16 Sep 2021 08:23:46 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[digitalmarketingagency]]></category>
		<category><![CDATA[digitalmarketingstrategy]]></category>
		<category><![CDATA[digitalmarketingtrends]]></category>
		<category><![CDATA[localbusiness]]></category>
		<category><![CDATA[localdigitalmarketing]]></category>
		<category><![CDATA[localmarketing]]></category>
		<category><![CDATA[localseo]]></category>
		<category><![CDATA[searchengineoptimisation]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16848</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/09/why-local-marketing-matters-in-digital-age-top4-insights-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="digital marketing matters" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/09/why-local-marketing-matters-in-digital-age-top4-insights-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/09/why-local-marketing-matters-in-digital-age-top4-insights-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/09/why-local-marketing-matters-in-digital-age-top4-insights-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/09/why-local-marketing-matters-in-digital-age-top4-insights-1-768x402.png 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>If you own a local business and don’t have that much budget, local marketing creates better conversions and more reliable monthly earnings. Problem is, many of these businesses are giving up local marketing efforts in favour of a national approach. This is because of the common misconception that a national approach is a superior option. [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>
