https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 17 Nov 2020 04:41:25 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/07/27/houston-restaurants-weigh-benefits-and-pitfalls-of-third-party-delivery-services/ Mon, 27 Jul 2020 02:44:54 +0000 http://insights.top4.com.au/?p=13367

A mere decade ago in Houston, restaurant delivery was limited to pizza joints and a handful of other restaurants. Third-party delivery services such as DoorDash, Uber Eats, Grubhub and Postmates have changed all that. What started with one online platform in 1995 — World Wide Waiter — is now a $18 billion industry in the United States, according to Restaurant Dive. In many ways, […]]]> https://insights.top4.com.au/2018/07/18/google-adds-grubhub-doordash-ads-local-knowledge-panel/ Wed, 18 Jul 2018 08:14:43 +0000 http://insights.top4.com.au/?p=7452

New ads appearing on Google local knowledge panels are driving orders away from the restaurant direct and instead are directing traffic through extremely prominent ads on the knowledge panel for each business to third-party services for food deliveries which require these restaurants to pay a commission for any of the orders placed through the ad […]]]>