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	<title>ecommercebusiness &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>Top4 Ways to Calculate SEO ROI using Google Analytics</title>
		<link>https://insights.top4.com.au/2021/09/08/top4-ways-calculate-seo-roi-using-google-analytics/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 08 Sep 2021 04:33:03 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Top4 News]]></category>
		<category><![CDATA[calculatingseoroi]]></category>
		<category><![CDATA[contentstrategy]]></category>
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		<category><![CDATA[ecommercebusiness]]></category>
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		<category><![CDATA[leadgenerationpages]]></category>
		<category><![CDATA[pagevalue]]></category>
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		<category><![CDATA[seoroi]]></category>
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		<guid isPermaLink="false">http://insights.top4.com.au/?p=16800</guid>

					<description><![CDATA[<p><img width="800" height="419" src="https://insights.top4.com.au/wp-content/uploads/2021/09/top4-ways-to-calculate-seo-roi-using-google-analytics-e1638170094471.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" /></p>SEO strategies won’t do you any good if you can’t measure them. Calculating SEO return on investment (ROI) involves two major factors: KPIs (key performance indicators) and how much you spend on your current SEO campaigns. By tracking these key metrics monthly, you’ll be able to improve your strategy, and thus make educated business decisions. [&#8230;]]]></description>
		
		
		
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		<title>Four New E-commerce Features from Facebook You Need To Know</title>
		<link>https://insights.top4.com.au/2021/06/23/four-new-e-commerce-features-from-facebook-you-need-to-know/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 23 Jun 2021 02:35:07 +0000</pubDate>
				<category><![CDATA[Top4 News]]></category>
		<category><![CDATA[ecommercebusiness]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Facebook Advertising Guide]]></category>
		<category><![CDATA[facebook advertising strategy]]></category>
		<category><![CDATA[facebook feature]]></category>
		<category><![CDATA[Facebook Latest Updates]]></category>
		<category><![CDATA[new facebook feature]]></category>
		<category><![CDATA[Optimising Social Media Content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media channel]]></category>
		<category><![CDATA[social media ecommerce]]></category>
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					<description><![CDATA[<p><img width="1200" height="627" src="https://insights.top4.com.au/wp-content/uploads/2021/06/New-Facebook-Features-You-Need-To-Know-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/06/New-Facebook-Features-You-Need-To-Know-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/06/New-Facebook-Features-You-Need-To-Know-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/06/New-Facebook-Features-You-Need-To-Know-1-1024x535.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/06/New-Facebook-Features-You-Need-To-Know-1-768x401.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales. Here are Four New E-commerce Features from Facebook You Need To Know. Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. Customers [&#8230;]]]></description>
		
		
		
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		<title>A Few Things You Can Do to Make the Transition From Brick-and-Mortar to Ecommerce Go Smoothly</title>
		<link>https://insights.top4.com.au/2021/05/17/a-few-things-you-can-do-to-make-the-transition-from-brick-and-mortar-to-ecommerce-go-smoothly/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 17 May 2021 04:31:05 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[digitalmarketing]]></category>
		<category><![CDATA[eCommerce]]></category>
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		<category><![CDATA[ecommerce platform]]></category>
		<category><![CDATA[ecommercebusiness]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Local Social Media Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing digital]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[onlineshop]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15738</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/05/Insight-Top-4-Top-4-Local-Ecommerce-Trends-to-Make-an-Impact-In-2021-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="A Few Things You Can Do to Make the Transition From Brick-and-Mortar to Ecommerce Go Smoothly" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/05/Insight-Top-4-Top-4-Local-Ecommerce-Trends-to-Make-an-Impact-In-2021-1.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2021/05/Insight-Top-4-Top-4-Local-Ecommerce-Trends-to-Make-an-Impact-In-2021-1-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2021/05/Insight-Top-4-Top-4-Local-Ecommerce-Trends-to-Make-an-Impact-In-2021-1-768x402.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2021/05/Insight-Top-4-Top-4-Local-Ecommerce-Trends-to-Make-an-Impact-In-2021-1-1024x536.jpg 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Read these tips on how to smoothly make the brick-and-mortar transition to e-commerce and launch best practices that translate into long-term revenue streams for you. Ecommerce has been growing significantly in popularity over the last several years, especially so through 2020 as the Covid-19 pandemic forced multiple businesses to shift online — a significant change [&#8230;]]]></description>
		
		
		
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