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The Key Ingredients of a Successful Franchise Digital Marketing & Local Area Marketing

Michael Doyle — Mon, 18 Sep 2023 03:43:04 +0000

Franchising is a dynamic business model that marries the strengths of the franchisor with the local expertise and capital of the franchisee. But in the modern digital age, how can a local franchise ensure it maximises its exposure and lead generation? Here, we pivot from general franchising principles to focus on the essentials of digital […]

Top4 Marketing Strategies Your E-Commerce Business Needs

Michael Doyle — Tue, 16 Aug 2022 03:30:48 +0000

E-commerce is a fast-growing industry and with more and more people shopping online instead of at physical stores, this trend shows no signs of slowing down. In fact, e-commerce sales are projected to reach $7 trillion in 2025. Despite this rapid growth, many businesses struggle with their e-commerce marketing strategy. If you’re looking to improve […]

Top4 Ways to Boost Digital Marketing to Grow Your Local Business

Michael Doyle — Wed, 09 Feb 2022 10:00:11 +0000

Digital marketing is really the way to go for local businesses now more than ever, with the pandemic changing the way people behave when it comes to shopping. People turn to the internet to buy clothes, groceries, practically everything. Even before they make a purchase, the majority of shoppers start their search online. This means […]

How to Optimise Your Digital Presence for Valentine’s Day

Michael Doyle — Wed, 02 Feb 2022 08:28:52 +0000

Valentine’s Day is one of the most popular days celebrated around the world. However, the global pandemic has brought ongoing challenges changing our ways of giving presents to our beloved ones. Each year, the average consumer spends about $136.57 on gifts and tokens of affection for Valentine’s day. That number is expected to rise in […]

Top4 Digital Marketing Strategies to Dominate Your Industry

Michael Doyle — Mon, 17 Jan 2022 03:52:32 +0000

Digital marketing is becoming a necessary component of any successful business. It is a robust method that can help you achieve your goals, whether you’re attempting to reach new customers or keep your existing customers engaged. However, what exactly is digital marketing and why is it so crucial? This article will discuss the basics of […]

Some Tips to Drive More Customers for Local Businesses for the Year Ahead

Michael Doyle — Wed, 12 Jan 2022 10:10:56 +0000

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]

Email Marketing Tips to Boost Sales for Your eCommerce Business

Michael Doyle — Fri, 07 Jan 2022 09:46:30 +0000

Have you ever gone into a store looking for something and left empty-handed because you were overwhelmed by the options? Or that time when you’re seeking something specific and leaving with bags full of random items you don’t need or even desire, leaving you with a sinking sensation that makes you reluctant to shop there […]

Business Methods to Start Off the New Year Strong

Michael Doyle — Thu, 06 Jan 2022 09:50:33 +0000

If you play sport, you may have heard the phrase “finish strong” a million times. The thing about finishing strong is that it helps to start early. Otherwise, you’re going to spend most of your time gaining your footing if you stumble out of the gate. If you’re a business marketer, you’ll find this especially […]

Top4 Digital Marketing Strategies for SMBs

Michael Doyle — Thu, 23 Dec 2021 08:44:06 +0000

Many people already know how vital digital marketing is to grow businesses, no matter which industry you are in. It’s often cited as the most critical factor in marketing, especially for small- and medium-sized businesses to compete with the big brands. But digital marketing is not just about getting likes and followers. Many different digital […]

7 Digital Marketing Trends That Will Help Your Franchise Business Grow

Michael Doyle — Tue, 08 Jun 2021 02:40:33 +0000

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]