https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 01 Dec 2021 01:42:28 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/09/08/top4-ways-calculate-seo-roi-using-google-analytics/ Wed, 08 Sep 2021 04:33:03 +0000 http://insights.top4.com.au/?p=16800

SEO strategies won’t do you any good if you can’t measure them. Calculating SEO return on investment (ROI) involves two major factors: KPIs (key performance indicators) and how much you spend on your current SEO campaigns. By tracking these key metrics monthly, you’ll be able to improve your strategy, and thus make educated business decisions. […]]]> https://insights.top4.com.au/2020/09/02/local-search-2020/ Wed, 02 Sep 2020 06:47:44 +0000 http://insights.top4.com.au/?p=13611

Local marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Google continues to evolve, and so should you. Frankly, local search no longer works as it did back in the 2010s… yet many so-called SEO experts still haven’t gotten over their decade-old […]]]>