Facebook ads – Top4 – Google News | SMBs Local Businesses, Franchise

Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

Michael Doyle — Wed, 05 May 2021 02:37:19 +0000

With Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. But there are no ads in WhatsApp, given ads in direct messaging threads have proven to be an unpopular […]

Social Media ROI: How to Measure It

Michael Doyle — Wed, 28 Apr 2021 02:59:43 +0000

Talk with any marketing consultant and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media […]

The Top4 Tools You Should be Using to Promote Your Local Business

Michael Doyle — Fri, 04 Sep 2020 06:29:40 +0000

As a local business, do you know what method people use to find you? Mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table. Smartphones and tablets have made it easier than ever before for prospective customers to search for businesses in their areas and to find […]

The top 4 critical elements for local marketing success

Michael Doyle — Fri, 28 Aug 2020 03:55:28 +0000

Where should multi-location local business focus their energies and how should they deploy tools to help local marketing? What goes into a successful local marketing campaign? Best practices that have emerged focus on these top four campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Industry experts agree that accurate, up-to-date business location data […]

Where did Australian businesses spend their digital ad dough in 2019?

Michael Doyle — Wed, 29 Jul 2020 02:02:09 +0000

Australian brands spent approximately $9.45 billion on digital ads last year, a 7.1% increase on 2018. Digital search ads ($3.53 billion) and social media ads ($2.4 billion) accounted for the greatest portions of digital advertising spend by Australian companies in 2019, according to Hootsuite and We Are Social’s ‘AU Digital 2020’ report. Social media advertising […]

DigitalMarketer’s Best Facebook Ads of 2019 (And the Lessons We Learned from Them)

Michael Doyle — Mon, 24 Feb 2020 02:33:24 +0000

Every year, we take a step back from our campaigns, launches, and new products to ask ourselves an incredibly important question… What worked? At DigitalMarketer, it’s our job to figure out what works, so we can let you know. Our successes are your new strategies. And that’s what this article is all about. You can scroll down to […]

How to Improve Your Facebook Ads With Customer Research

Michael Doyle — Wed, 12 Feb 2020 02:56:29 +0000

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and […]

22 Facebook Marketing Tips for Small Businesses on a Budget

Michael Doyle — Fri, 31 Aug 2018 01:14:46 +0000

As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate. “The harsh […]

Australia Has The Most Expensive Facebook Ads In The World, Study Finds

Michael Doyle — Thu, 10 May 2018 00:45:21 +0000

Facebook costs Australian advertisers nearly four times the global average CPM, research from Socialbakers has revealed. The cost per thousand (CPM), which is the rate for 1000 impressions, is about $6.40 for Australian advertisers compared to a global average of $1.80. Media buyers tell AdNews there are a number of reasons for the Australian inflation. Australia is […]