Facebook Marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Best Review Websites to Increase Customer Reviews

Michael Doyle — Wed, 31 Aug 2022 09:52:09 +0000

The customer review game is getting increasingly competitive. It’s not enough to just have a website and expect people to come and leave you reviews. Getting more customer reviews on your site is a great way to let potential customers know that your business exists and let them know what they can expect if they […]

Top4 Marketing Strategies Your E-Commerce Business Needs

Michael Doyle — Tue, 16 Aug 2022 03:30:48 +0000

E-commerce is a fast-growing industry and with more and more people shopping online instead of at physical stores, this trend shows no signs of slowing down. In fact, e-commerce sales are projected to reach $7 trillion in 2025. Despite this rapid growth, many businesses struggle with their e-commerce marketing strategy. If you’re looking to improve […]

The Importance of Social Media Presence for Your Franchise Business

Michael Doyle — Tue, 25 May 2021 02:49:25 +0000

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and franchisee level. However, if you’re new to social media, it can be difficult to know where to start. With so many different platforms, where should you focus your energies? First off, know that it’s […]

An adviser’s social media strategy: Post, refresh, repeat

Michael Doyle — Mon, 29 Mar 2021 05:02:23 +0000

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has started to move “out of the stone age and into the digital age” in terms of marketing and communications, according to April Rudin, founder and president of The Rudin Group. “Right now, the […]

How To Keep Supporting Your Local Small Businesses During COVID-19

Michael Doyle — Wed, 17 Feb 2021 05:27:39 +0000

The coronavirus pandemic has put a huge strain on small business owners, many of whom have had to close their doors due to local restrictions. A Yelp report from September 2020 found that over 163,000 small businesses had closed at some point during the pandemic, with nearly 98,000 closing permanently. The hardest-hit businesses have been […]

Top4 Super-Creative Local Marketing Ideas

Michael Doyle — Tue, 27 Oct 2020 02:27:02 +0000

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas. Regardless of your experience level, our list of Top 4 local marketing ideas will take you from […]

The Top4 Ways to Grow Your Local Business With Digital Marketing

Michael Doyle — Thu, 22 Oct 2020 03:03:12 +0000

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses believe that they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, it’s even easier now to target local customers in your […]

How to Effectively Use LinkedIn Video Ads to Generate Leads

Michael Doyle — Tue, 20 Oct 2020 03:32:53 +0000

When it comes to social media, LinkedIn is a bit of a dark horse. And because it serves a very particular purpose, it is ideal for connecting with other industry leaders and brands. If you compare LinkedIn to Facebook, you’ll note that the user numbers aren’t as impressive. But the professional network has an edge […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

What the Facebook email marketing tools mean for your business

Michael Doyle — Wed, 16 Sep 2020 02:24:31 +0000

The email marketing sector offers an embarrassment of riches when it comes to platforms, choices, and options. Factoring your needs and expectations, you can always find at least three providers that will address them. Nonetheless, as crowded as the offering may seem, there are constantly new players on the scene, while titans such as MailChimp, […]