https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 21 Sep 2023 07:25:03 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/09/21/niche-keywords-the-hidden-gems-of-effective-seo/ Thu, 21 Sep 2023 06:22:40 +0000 https://insights.top4.com.au/?p=21221

Ever heard of the hidden treasures of the SEO world? Niche keywords, though less traveled, might just be the secret pathways leading your website to unparalleled success. While they might not shout with high volumes, they whisper directly to your target audience. In this article, we’ll explore niche keywords: what they are, their significance for […]]]> https://insights.top4.com.au/2021/02/01/small-business-local-search-trends-2021/ Mon, 01 Feb 2021 04:46:30 +0000 http://insights.top4.com.au/?p=14818

It can be tough for small businesses to know which digital marketing levers to pull for a good Google ranking. But it may help with the Local Rank Factors Survey for 2020. It describes what has worked and what hasn’t worked over the past year. In order to find out where SMBs could better spend […]]]> https://insights.top4.com.au/2020/09/01/how-to-find-focus-keyword/ Tue, 01 Sep 2020 03:38:39 +0000 http://insights.top4.com.au/?p=13596

What is a focus keyword? The focus keyword or keyphrase is the search term that you want a page or post to rank for most. When people search for that phrase, they should find you. If you set a focus keyphrase for a page with Yoast SEO, the plugin evaluates the page’s content and provides feedback on […]]]>