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The Key Ingredients of a Successful Franchise Digital Marketing & Local Area Marketing

Michael Doyle — Mon, 18 Sep 2023 03:43:04 +0000

Franchising is a dynamic business model that marries the strengths of the franchisor with the local expertise and capital of the franchisee. But in the modern digital age, how can a local franchise ensure it maximises its exposure and lead generation? Here, we pivot from general franchising principles to focus on the essentials of digital […]

7 Digital Marketing Trends That Will Help Your Franchise Business Grow

Michael Doyle — Tue, 08 Jun 2021 02:40:33 +0000

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]

Reasons Why Franchise Business Need Digital Marketing

Michael Doyle — Fri, 04 Jun 2021 03:02:58 +0000

Franchise business has shifted to the online world, which leads the competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies. Fortunately, there are so many tools and strategies available to overcome these obstacles. As the franchising landscape is getting more competitive, businesses […]

11 Proven Web Design Strategies for Franchise Businesses

Michael Doyle — Mon, 31 May 2021 02:36:38 +0000

Web design is one of the most important factors in having a successful business. Most businesses today already have some form of a website, but ultimately, you can’t expect it to help you reach your goals if it doesn’t convince people to convert. There are many elements that are crucial to a website that promotes […]

The Importance of Social Media Presence for Your Franchise Business

Michael Doyle — Tue, 25 May 2021 02:49:25 +0000

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and franchisee level. However, if you’re new to social media, it can be difficult to know where to start. With so many different platforms, where should you focus your energies? First off, know that it’s […]

Some Digital Marketing Mistakes Your Franchise Could Be Making

Michael Doyle — Tue, 20 Apr 2021 02:22:05 +0000

Whether it’s your overall online strategy or that of your latest digital marketing campaign, mistakes are easy to make: Digital marketing for a small business is different to that of a franchisee within a larger franchise. It’s important that your individual franchisees know that. As the franchise owner, you will want to make sure you […]