franchise marketing strategy – Top4 – Google News | SMBs Local Businesses, Franchise

7 Digital Marketing Trends That Will Help Your Franchise Business Grow

Michael Doyle — Tue, 08 Jun 2021 02:40:33 +0000

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]

Reasons Why Franchise Business Need Digital Marketing

Michael Doyle — Fri, 04 Jun 2021 03:02:58 +0000

Franchise business has shifted to the online world, which leads the competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies. Fortunately, there are so many tools and strategies available to overcome these obstacles. As the franchising landscape is getting more competitive, businesses […]

11 Proven Web Design Strategies for Franchise Businesses

Michael Doyle — Mon, 31 May 2021 02:36:38 +0000

Web design is one of the most important factors in having a successful business. Most businesses today already have some form of a website, but ultimately, you can’t expect it to help you reach your goals if it doesn’t convince people to convert. There are many elements that are crucial to a website that promotes […]

The Importance of Social Media Presence for Your Franchise Business

Michael Doyle — Tue, 25 May 2021 02:49:25 +0000

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and franchisee level. However, if you’re new to social media, it can be difficult to know where to start. With so many different platforms, where should you focus your energies? First off, know that it’s […]

A Guide to Success in Facebook Advertising for Franchise Organizations

Michael Doyle — Mon, 03 May 2021 03:09:05 +0000

In this blog post, we will share some of the challenges we have seen franchise organizations face and outline specific strategies you can implement to leverage the power of a franchise system to achieve superior Facebook advertising results. Having worked with franchise companies around the world, we’ve seen first-hand that advertising on Facebook and other […]

Some Digital Marketing Mistakes Your Franchise Could Be Making

Michael Doyle — Tue, 20 Apr 2021 02:22:05 +0000

Whether it’s your overall online strategy or that of your latest digital marketing campaign, mistakes are easy to make: Digital marketing for a small business is different to that of a franchisee within a larger franchise. It’s important that your individual franchisees know that. As the franchise owner, you will want to make sure you […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]

Why your Franchise or Multi-Location Business needs a Location-Based Marketing Platform

Michael Doyle — Thu, 28 Jan 2021 06:25:50 +0000

Local digital marketing can be quite a headache to set up. You required constant management and care for your franchises and physical multi-location businesses across the world. Advertising on the local level could drive sales for many businesses. With a location-based digital marketing platform committed to both single- and multi-location businesses, that headache of yours will disappear […]

Why 2021 Will Be the Year of Local Digital Marketing for Restaurants

Michael Doyle — Wed, 13 Jan 2021 06:29:47 +0000

All brand locations need to embrace sophisticated local advertising to win and retain local customers. Similar to a franchising model, local digital marketing success starts with building a solid foundation based on proven best practices, strategies, and results and then replicating the program across your locations with a hyperlocal twist. Running a local restaurant franchise […]

Top4 Creative Local Franchise Marketing Ideas to Help Your Business Grow in 2021

Michael Doyle — Thu, 03 Dec 2020 04:22:27 +0000

Have you ever seen an example of great marketing? What made this piece of marketing so compelling? How did it make you feel? Did it lead you to take an action such as an opt-in or purchase? More than just high-quality imagery and messaging, the very best local franchise marketing campaigns align with customers’ unique values and […]