franchise marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Top4 Tips on How to Do Local Area Marketing for Franchises

Michael Doyle — Fri, 15 Sep 2023 06:11:11 +0000

Franchising presents entrepreneurs with a unique chance to run businesses under renowned brands. The synergy between franchisors and franchisees plays a key role in the success of the franchise, with local area marketing (LAM) being a pivotal component. This article delves into the intricacies of LAM, its challenges, its importance, and the actionable strategies to […]

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

Reasons Why Franchise Business Need Digital Marketing

Michael Doyle — Fri, 04 Jun 2021 03:02:58 +0000

Franchise business has shifted to the online world, which leads the competition amongst companies becomes fierce. In order to tackle this rivalry and become successful, it is vital to utilize digital marketing strategies. Fortunately, there are so many tools and strategies available to overcome these obstacles. As the franchising landscape is getting more competitive, businesses […]

11 Proven Web Design Strategies for Franchise Businesses

Michael Doyle — Mon, 31 May 2021 02:36:38 +0000

Web design is one of the most important factors in having a successful business. Most businesses today already have some form of a website, but ultimately, you can’t expect it to help you reach your goals if it doesn’t convince people to convert. There are many elements that are crucial to a website that promotes […]

The Importance of Social Media Presence for Your Franchise Business

Michael Doyle — Tue, 25 May 2021 02:49:25 +0000

As a franchisor, you likely know the importance of having a social media presence for your business — both at the corporate and franchisee level. However, if you’re new to social media, it can be difficult to know where to start. With so many different platforms, where should you focus your energies? First off, know that it’s […]

A Guide to Success in Facebook Advertising for Franchise Organizations

Michael Doyle — Mon, 03 May 2021 03:09:05 +0000

In this blog post, we will share some of the challenges we have seen franchise organizations face and outline specific strategies you can implement to leverage the power of a franchise system to achieve superior Facebook advertising results. Having worked with franchise companies around the world, we’ve seen first-hand that advertising on Facebook and other […]

Some Digital Marketing Mistakes Your Franchise Could Be Making

Michael Doyle — Tue, 20 Apr 2021 02:22:05 +0000

Whether it’s your overall online strategy or that of your latest digital marketing campaign, mistakes are easy to make: Digital marketing for a small business is different to that of a franchisee within a larger franchise. It’s important that your individual franchisees know that. As the franchise owner, you will want to make sure you […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]

The rise and demise of Subway’s $5 footlong promotion

Michael Doyle — Tue, 02 Mar 2021 02:16:58 +0000

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]

How Multi-Location Brands Can Tap Into Local Digital Marketing

Michael Doyle — Wed, 20 Jan 2021 06:08:56 +0000

Online marketing for a multi-location business has its pros and cons. The pros are that you have a budget you can use to market all of your locations at once. But, the cons are that you have to find a way to also market each location individually. The challenges of online multi-location marketing and franchise marketing are […]