https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 17 Nov 2020 02:32:14 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/10/21/keyword-research-tools-which-ones-to-use/ Wed, 21 Oct 2020 02:57:00 +0000 http://insights.top4.com.au/?p=13921

If you want to do high-quality keyword research, you’ll need to invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that […]]]> https://insights.top4.com.au/2020/03/17/free-keyword-research-tools/ Tue, 17 Mar 2020 02:52:05 +0000 http://insights.top4.com.au/?p=12177

As Google gets better at interpreting language and search intent, can we finally take it easy on keywords? Not really. Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an analysis of keywords offers ideas for content that’s relevant to searchers and shows gaps that your […]]]>