https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 05 Jul 2018 06:58:08 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2018/07/05/industry-insights-guide-closing-agency-new-business-leads-part-2/ Thu, 05 Jul 2018 06:58:08 +0000 http://insights.top4.com.au/?p=7405

Is it time to say RIP to the RFI? A recent Adage article says probably yes. The agency selection process is undergoing a major overhaul and, more crucially, the things that brands look for in a pitch are changing, too. In part 1 of this series, we look at industry trends that shape the way ad agencies connect […]]]>