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Landing Page Optimisation Best Practices

Michael Doyle — Mon, 24 Jan 2022 04:00:35 +0000

The page you send customers to after clicking your ad, commonly referred to as a landing page, can have a huge impact on your advertising effectiveness and budget. By following a few landing page best practices, you can work to improve your Ad Quality Score, which typically leads to more cost-effective results. What is Google […]

Online Marketing Tips to Stay Competitive in Big Cities

Michael Doyle — Tue, 07 Dec 2021 10:48:48 +0000

Do you know that 20% of new businesses fail within the first two years? Within the first decade, this number increases to 65%. Why does this happen? While there are a number of reasons why a business may struggle and eventually fail, one of the most common is that it is unable to keep up […]

Location-Based Marketing to Get More Customers to Your Door

Michael Doyle — Thu, 25 Nov 2021 03:57:56 +0000

As many as 6.3 billion users are estimated to carry smartphones this year. The number will only increase in the future years. We’re giving you this graphical representation to get a better idea. To remain competitive, business owners must begin concentrating their marketing efforts to reach mobile audiences that are evidently growing. This means business […]

Top 4 things small businesses should know in a mobile-first world

Michael Doyle — Fri, 16 Apr 2021 03:07:31 +0000

To face the demands of the modern era, more companies are implementing a systematic, mobile-first strategy. Mobile is a big deal. At the Google Performance Summit, Google announced several new trends and product innovations that highlight mobile opportunities for advertisers. Is your business ready to offer to today’s digital consumer? Here are the main takeaways for small businesses looking […]

10 Content Marketing Mistakes That The Amateurs Make

Michael Doyle — Tue, 06 Apr 2021 02:42:22 +0000

Content Marketing is time-consuming. Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort? Many of us do. Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and […]

Top4 Super-Creative Local Marketing Ideas

Michael Doyle — Tue, 27 Oct 2020 02:27:02 +0000

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas. Regardless of your experience level, our list of Top 4 local marketing ideas will take you from […]

How to Calculate ROI in Digital Marketing

Michael Doyle — Mon, 26 Oct 2020 02:37:45 +0000

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. […]

The Top4 Ways to Grow Your Local Business With Digital Marketing

Michael Doyle — Thu, 22 Oct 2020 03:03:12 +0000

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses believe that they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, it’s even easier now to target local customers in your […]

How to Effectively Use LinkedIn Video Ads to Generate Leads

Michael Doyle — Tue, 20 Oct 2020 03:32:53 +0000

When it comes to social media, LinkedIn is a bit of a dark horse. And because it serves a very particular purpose, it is ideal for connecting with other industry leaders and brands. If you compare LinkedIn to Facebook, you’ll note that the user numbers aren’t as impressive. But the professional network has an edge […]

13 Essential Google My Business Optimisations for 2020

Michael Doyle — Fri, 16 Oct 2020 02:17:06 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2020/10/google-my-business-optimizations.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]