Google Analytics – Top4 – Google News | SMBs Local Businesses, Franchise

How to Measure the Return on Your SEO Investment (ROI)

Michael Doyle — Mon, 14 Mar 2022 10:22:17 +0000

Why should you implement SEO when you don’t understand how worthy an investment it is? You’ve come to the right place as we’ll be covering the numbers and the talking points that justify the SEO ROI, or the return on investment of your SEO campaign. The ROI of SEO ROI of SEO is an important […]

How to Analyze User Behavior With Google Analytics

Michael Doyle — Thu, 22 Jul 2021 02:16:56 +0000

Do you want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding […]

Search Console Insights Launch by Google After Almost One Year of Testing

Michael Doyle — Thu, 17 Jun 2021 03:39:30 +0000

Google Search Console Insights is designed to help site owners understand which content resonates with their audience and how they find it. Search Console Insights Launch by Google After Almost One Year of Testing. Google is introducing a new experience called Search Console Insights which is designed to help site owners better understand their audience. […]

How long does SEO take to get on the 1st page of Google?

Michael Doyle — Fri, 11 Dec 2020 02:27:42 +0000

One of the most common questions that SEOs are asked is, “how long does SEO take to show results?” It’s a hot topic in the industry. Businesses want to know when they’re going to see the impact of their investment (and quite rightly so), but SEO isn’t like paid media where results can be seen almost as […]

Top4 Super-Creative Local Marketing Ideas

Michael Doyle — Tue, 27 Oct 2020 02:27:02 +0000

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas. Regardless of your experience level, our list of Top 4 local marketing ideas will take you from […]

How to Calculate ROI in Digital Marketing

Michael Doyle — Mon, 26 Oct 2020 02:37:45 +0000

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. […]

How to Effectively Use LinkedIn Video Ads to Generate Leads

Michael Doyle — Tue, 20 Oct 2020 03:32:53 +0000

When it comes to social media, LinkedIn is a bit of a dark horse. And because it serves a very particular purpose, it is ideal for connecting with other industry leaders and brands. If you compare LinkedIn to Facebook, you’ll note that the user numbers aren’t as impressive. But the professional network has an edge […]

Top 4 Reasons How Local SEO Helps Small & Multi-Location Businesses

Michael Doyle — Wed, 23 Sep 2020 03:06:05 +0000

What Is Local SEO? Local SEO is a close relative to SEO. It performs the same functions as SEO does but on a local level. The process is simple; each time you enter a location-specific query on the search engine, it shows you a list of all possible results around a specific location. A location-specific […]

Amazon uses data from third-party sellers to develop its own products, WSJ investigation finds

Michael Doyle — Fri, 18 Sep 2020 02:04:27 +0000

Amazon uses data from its vast network of third-party sellers to determine what new products it will create, a Wall Street Journal investigation has found. The probe found that some Amazon executives had access to seller data that was then used to discover bestselling items they might want to compete against. The executives also developed workarounds to Amazon’s internal […]

The 4 Most Common SEO Mistakes You Should Avoid

Michael Doyle — Tue, 15 Sep 2020 04:05:23 +0000

There’s plenty of room for things to go wrong in SEO; here are four of the most common, seemingly small yet damaging SEO mistakes that even professionals should watch out for. SEO is not an easy thing to do, much less master… and there’s so much that can go wrong, even at the most basic […]