https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 16 Oct 2023 01:31:01 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/10/06/how-to-optimise-google-business-profile-for-law-firms-to-get-more-leads/ Fri, 06 Oct 2023 04:11:09 +0000 https://insights.top4.com.au/?p=21299

Google Business Profile (GBP) optimisation can enhance the online presence of law firms, making them more accessible to potential clients. TL;DR 97% of people use online search to find local businesses. Google Business Profile offers essential business details, client reviews, local visibility, and boosts online presence. Optimising your Google Business Profile for law firms involves […]]]> https://insights.top4.com.au/2023/09/27/you-can-now-add-social-media-links-to-your-google-business-profile/ Wed, 27 Sep 2023 03:41:55 +0000 https://insights.top4.com.au/?p=21257

Google Business Profile has now enabled businesses to incorporate social media links into their business profiles, helping business owners enhance their visibility on Google. TL;DR Business owners can add social media links to their Google Business Profiles. Business owners can add a single link for each social media channel. This new feature is available in […]]]> https://insights.top4.com.au/2023/09/25/4-reasons-behind-your-google-business-profile-suspension/ Mon, 25 Sep 2023 08:05:04 +0000 https://insights.top4.com.au/?p=21237

Google Business Profile (GBP) is essential for any local businesses, given that the majority of users (97%) use search to find businesses nearby. GBP is how potential customers find you. But what happens if, suddenly, it’s no longer there? When running a local business, Google Business Profile suspension is a significant setback. If a GBP […]]]> https://insights.top4.com.au/2022/09/29/how-to-create-gmb-video-verification/ Thu, 29 Sep 2022 06:54:27 +0000 https://insights.top4.com.au/?p=20642

In order for your Google Business Profile (GBP) to be visible to the public and to perform all of the fun things it can—posting, responding to reviews, updating your profile, and more—you must first verify it. The method of verification is available when you set up a Google Business Profile (GBP). Google verifies that a […]]]> https://insights.top4.com.au/2022/05/24/local-seo-tips-for-small-businesses-you-cant-miss/ Tue, 24 May 2022 08:37:04 +0000 https://insights.top4.com.au/?p=19152

As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better […]]]> https://insights.top4.com.au/2022/04/06/google-business-profile-the-ultimate-guide-to-optimise-your-gmb/ Wed, 06 Apr 2022 03:53:17 +0000 https://insights.top4.com.au/?p=18864

You can use this guide to optimise your Google Business Profile (previously GMB) for better search visibility on relevant queries by local customers. Google Business Profile is a free feature of Google that allows business owners to manage their online presence through a portfolio of search engines and an ever-growing utility that includes Google Maps. […]]]> https://insights.top4.com.au/2022/03/22/you-need-to-know-these-25-local-search-ranking-signals/ Tue, 22 Mar 2022 10:25:26 +0000 https://insights.top4.com.au/?p=18609

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]]]>