https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 16 Oct 2023 01:31:01 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/09/27/you-can-now-add-social-media-links-to-your-google-business-profile/ Wed, 27 Sep 2023 03:41:55 +0000 https://insights.top4.com.au/?p=21257

Google Business Profile has now enabled businesses to incorporate social media links into their business profiles, helping business owners enhance their visibility on Google. TL;DR Business owners can add social media links to their Google Business Profiles. Business owners can add a single link for each social media channel. This new feature is available in […]]]> https://insights.top4.com.au/2022/09/29/how-to-create-gmb-video-verification/ Thu, 29 Sep 2022 06:54:27 +0000 https://insights.top4.com.au/?p=20642

In order for your Google Business Profile (GBP) to be visible to the public and to perform all of the fun things it can—posting, responding to reviews, updating your profile, and more—you must first verify it. The method of verification is available when you set up a Google Business Profile (GBP). Google verifies that a […]]]> https://insights.top4.com.au/2022/03/22/you-need-to-know-these-25-local-search-ranking-signals/ Tue, 22 Mar 2022 10:25:26 +0000 https://insights.top4.com.au/?p=18609

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]]]> https://insights.top4.com.au/2021/12/30/how-to-optimise-google-business-profile-according-to-the-latest-updates/ Thu, 30 Dec 2021 09:28:44 +0000 https://insights.top4.com.au/?p=17773

As of November this year, Google has changed the name of Google My Business into Google Business Profile. What’s more, Google also introduced a new way to manage Google Business Profile from Google Search and the Google Maps App. According to Matt Madrigal, VP/GM Merchant Shopping, in the official announcement, he stated that it is […]]]>