https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 06 Oct 2023 04:13:34 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/10/06/how-to-optimise-google-business-profile-for-law-firms-to-get-more-leads/ Fri, 06 Oct 2023 04:11:09 +0000 https://insights.top4.com.au/?p=21299

Google Business Profile (GBP) optimisation can enhance the online presence of law firms, making them more accessible to potential clients. TL;DR 97% of people use online search to find local businesses. Google Business Profile offers essential business details, client reviews, local visibility, and boosts online presence. Optimising your Google Business Profile for law firms involves […]]]> https://insights.top4.com.au/2022/09/29/how-to-create-gmb-video-verification/ Thu, 29 Sep 2022 06:54:27 +0000 https://insights.top4.com.au/?p=20642

In order for your Google Business Profile (GBP) to be visible to the public and to perform all of the fun things it can—posting, responding to reviews, updating your profile, and more—you must first verify it. The method of verification is available when you set up a Google Business Profile (GBP). Google verifies that a […]]]> https://insights.top4.com.au/2022/04/06/google-business-profile-the-ultimate-guide-to-optimise-your-gmb/ Wed, 06 Apr 2022 03:53:17 +0000 https://insights.top4.com.au/?p=18864

You can use this guide to optimise your Google Business Profile (previously GMB) for better search visibility on relevant queries by local customers. Google Business Profile is a free feature of Google that allows business owners to manage their online presence through a portfolio of search engines and an ever-growing utility that includes Google Maps. […]]]> https://insights.top4.com.au/2021/11/22/jakarta-surabaya-bali-or-sydney-australia-businesses-boost-your-business-by-using-this-5-local-seo-tips/ Mon, 22 Nov 2021 10:04:30 +0000 https://insights.top4.com.au/?p=17217

Search engine optimisation is critical for a company’s digital marketing strategy. It helps you derive the maximum value from your company’s online presence. It improves your visibility, boosts your search result rankings and supports a broader audience to discover your business. But here’s the thing: In today’s continuously changing business world, generic SEO isn’t enough […]]]> https://insights.top4.com.au/2021/11/18/some-updates-to-your-google-business-profile-to-prepare-for-the-holiday-season/ Thu, 18 Nov 2021 10:39:29 +0000 https://insights.top4.com.au/?p=17186

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]]]>