https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 05 Sep 2023 03:06:43 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2023/09/05/ai-in-content-marketing-boosting-sme-lead-generation/ Tue, 05 Sep 2023 03:01:31 +0000 https://insights.top4.com.au/?p=21122

The digital world is buzzing, and at its core lies Artificial Intelligence (AI). While often perceived as the domain of tech giants, AI’s potential is vast and inclusive, holding a beacon of opportunity for SMEs, franchises, and local businesses. Especially in the realm of content marketing, AI emerges not just as a tool, but as […]]]> https://insights.top4.com.au/2022/01/04/eat-your-competitors-by-optimising-google-eat/ Tue, 04 Jan 2022 08:38:32 +0000 https://insights.top4.com.au/?p=17817

Google EAT: What does that even mean? Google’s “EAT” acronym stands for “Expertise, Authoritativeness and Trustworthiness.” These three qualities make up the ranking algorithm for Google’s search engine, which places websites higher in their SERPs (Search Engine Results Pages) if they have these qualities in their SEO. The more Expertise, Authoritativeness and Trustworthiness a site […]]]>