https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 29 Nov 2021 07:20:31 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/11/05/top4-local-seo-kpis-for-meaningful-performance-reporting/ Fri, 05 Nov 2021 08:18:28 +0000 https://insights.top4.com.au/?p=17077

Your local SEO strategies won’t mean anything if you can’t measure them. Understanding which metrics matter and how to measure them is essential for meaningful performance reporting. Our web experts share the Top4 KPIs for local SEO success here. We’ve all been there: Putting together what we now know to be one of the worst […]]]> https://insights.top4.com.au/2021/05/28/10-ways-to-optimize-your-local-seo/ Fri, 28 May 2021 02:49:23 +0000 http://insights.top4.com.au/?p=15957

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. […]]]>