https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:07:53 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/03/04/turning-reviews-opportunities-reputation-seo-impact/ Thu, 04 Mar 2021 02:44:00 +0000 http://insights.top4.com.au/?p=15166

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most likely, you’ll use Google or local business platforms to search for data on locations or types of food, and then, most importantly, you’ll look at customer reviews. With tacos on your mind, you […]]]> https://insights.top4.com.au/2021/02/01/small-business-local-search-trends-2021/ Mon, 01 Feb 2021 04:46:30 +0000 http://insights.top4.com.au/?p=14818

It can be tough for small businesses to know which digital marketing levers to pull for a good Google ranking. But it may help with the Local Rank Factors Survey for 2020. It describes what has worked and what hasn’t worked over the past year. In order to find out where SMBs could better spend […]]]>