https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 16 Jun 2021 03:41:38 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/16/how-to-reach-customers-in-your-area-with-local-marketing/ Wed, 16 Jun 2021 03:41:38 +0000 http://insights.top4.com.au/?p=16245

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing […]]]> https://insights.top4.com.au/2020/09/21/google-local-services-ads/ Mon, 21 Sep 2020 02:04:21 +0000 http://insights.top4.com.au/?p=13727

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. Thanks to Google’s new update, most lawyers now can. The product is called Local Services Ads, and it has only recently been fully rolled out for lawyers. Let […]]]>