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Top4 Digital Marketing Topics Impacting Local Businesses

Michael Doyle — Fri, 11 Feb 2022 11:04:32 +0000

The digital marketing space has experienced a host of changes that have affected local businesses. Digital media has an unparalleled ability to reach targeted audiences. This is why digital marketing has changed the way local businesses operate in the competitive market. Even traditional channels are changing to fit into digital media, emphasising its importance in […]

6 ways you can support local businesses with Google Maps

Michael Doyle — Thu, 06 May 2021 02:09:09 +0000

As cities and economies start to reopen, people are looking for ways to support their favourite small businesses. Google recently announced new features to help business owners get support, adjust operations and reach customers in new ways, and have heard from people around the world that they want to support their favourite small businesses. Here are six […]

Title Tags for Local SEO: Boost local traffic and click-through rates.

Michael Doyle — Thu, 22 Apr 2021 06:29:12 +0000

In local SEO, title tags are one of the most critical on-page rankings signals. But many local businesses are missing out when it comes to adding title tags, let alone optimizing them. In today’s Whitespark Weekly episode, Darren discusses the critical elements you need to include in your title tags to help increase your local […]

Local Digital Marketing: How To Successfully Generate More Local Prospects

Michael Doyle — Wed, 27 Jan 2021 05:04:30 +0000

When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audiences. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will […]

How Multi-Location Brands Can Tap Into Local Digital Marketing

Michael Doyle — Wed, 20 Jan 2021 06:08:56 +0000

Online marketing for a multi-location business has its pros and cons. The pros are that you have a budget you can use to market all of your locations at once. But, the cons are that you have to find a way to also market each location individually. The challenges of online multi-location marketing and franchise marketing are […]

5 Commonly Overlooked Local Marketing Elements

Michael Doyle — Wed, 20 Jan 2021 04:41:19 +0000

Although it is often mentioned as being vital for businesses, local marketing is still entirely overlooked by small businesses. This is a shame since we are talking about a marketing practice that has a very high return on investment. Once you climb in local rankings, it is easier to maintain your top positions and get a steady […]

Local digital marketing – is your brand on the map?

Michael Doyle — Wed, 13 Jan 2021 04:27:52 +0000

With an estimated +45% of searches on Google having local intent, local search and local digital marketing more broadly should be a critical consideration for any business with physical outlets. Often overlooked as a tactic given the nuanced and sometimes dull requirements to win, successful local search and digital initiatives can drive huge volumes of […]

Top4 Google Maps Marketing Best Practices for 2021

Michael Doyle — Wed, 23 Dec 2020 02:48:16 +0000

What is Google Maps Marketing? Google Maps marketing is a process where businesses include relevant information in their Google My Business profile, like hours of service and customer reviews, to rank higher in search results. Ranking higher in search results, in turn, increases business visibility and drives revenue. Google Maps marketing is beneficial for large […]

Google Maps Marketing 101 eBook

Michael Doyle — Mon, 03 Aug 2020 02:57:58 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2020/08/Google-Maps-Marketing-101-Ebook.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]

10 Proven Benefits of Google My Business & How to Use it For Sales

Michael Doyle — Tue, 03 Mar 2020 02:33:35 +0000

Without a Google My Business account, you’re missing out on serious local sales and opportunities. It’s one of the most underrated online marketing tools that has proven to benefit your business (regardless of your size or niche) is Google My Business. It’s worth adding to your digital marketing arsenal for 2020 and beyond. Google […]