<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Google marketing platform &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<atom:link href="https://insights.top4.com.au/tag/google-marketing-platform/feed/" rel="self" type="application/rss+xml" />
	<link>https://insights.top4.com.au</link>
	<description>Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media</description>
	<lastBuildDate>Tue, 15 Jun 2021 03:39:54 +0000</lastBuildDate>
	<language>en-AU</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.7.1</generator>

<image>
	<url>https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg</url>
	<title>Google marketing platform &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<link>https://insights.top4.com.au</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Top4 Google My Business Features You Need to Focus On</title>
		<link>https://insights.top4.com.au/2021/06/15/top4-google-my-business-features-you-need-to-focus-on/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 15 Jun 2021 03:39:54 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Business Advertising]]></category>
		<category><![CDATA[Business Advice]]></category>
		<category><![CDATA[GMB]]></category>
		<category><![CDATA[GMB Dashboard]]></category>
		<category><![CDATA[GMB Feature]]></category>
		<category><![CDATA[Google Customer Reviews]]></category>
		<category><![CDATA[Google marketing platform]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google My Business Benefits]]></category>
		<category><![CDATA[Google My Business Feature]]></category>
		<category><![CDATA[Google My Business Optimize]]></category>
		<category><![CDATA[Google My Business profile]]></category>
		<category><![CDATA[Local Business Tips]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16220</guid>

					<description><![CDATA[<p><img width="1200" height="627" src="https://insights.top4.com.au/wp-content/uploads/2021/06/Top4-Google-My-Business-Features-You-Need-to-Focus-On-.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top4 Google My Business Features You Need to Focus On" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2021/06/Top4-Google-My-Business-Features-You-Need-to-Focus-On-.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2021/06/Top4-Google-My-Business-Features-You-Need-to-Focus-On--300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2021/06/Top4-Google-My-Business-Features-You-Need-to-Focus-On--1024x535.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2021/06/Top4-Google-My-Business-Features-You-Need-to-Focus-On--768x401.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Local digital marketing – is your brand on the map?</title>
		<link>https://insights.top4.com.au/2021/01/13/local-digital-marketing/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 13 Jan 2021 04:27:52 +0000</pubDate>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google marketing platform]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=14452</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/01/Local-digital-marketing-–-is-your-brand-on-the-map_.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Local digital marketing – is your brand on the map - Top4 Marketing" decoding="async" /></p>With an estimated +45% of searches on Google having local intent, local search and local digital marketing more broadly should be a critical consideration for any business with physical outlets. Often overlooked as a tactic given the nuanced and sometimes dull requirements to win, successful local search and digital initiatives can drive huge volumes of [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>The Top 4 Neat Features on Top4 You Might Not Know About</title>
		<link>https://insights.top4.com.au/2020/07/17/top4-features-you-might-not-know/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 17 Jul 2020 03:19:13 +0000</pubDate>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[add your business to top4]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Geolocation Marketing Platform]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google marketing platform]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Location-Based Google Marketing Platform]]></category>
		<category><![CDATA[Location-Based Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO tools]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<category><![CDATA[Top4 features]]></category>
		<category><![CDATA[Top4 platform]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13262</guid>

					<description><![CDATA[<p><img width="1920" height="1202" src="https://insights.top4.com.au/wp-content/uploads/2020/07/Top4-Features-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top4 Features - Top4 Marketing" decoding="async" /></p>In our previous post, we’ve talked about why you should add your business on Top4 &#8211; our unique Location-Based Google Marketing Platform. We have also covered some of our best features that over 150,000 businesses are using to generate traffic to their website.  But believe it or not, we still have lots of other beneficial [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>How to List Your Business on a Google Service Areas Page</title>
		<link>https://insights.top4.com.au/2020/02/06/google-service-areas-page/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 06 Feb 2020 02:43:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google marketing platform]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[google service areas page]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=11760</guid>

					<description><![CDATA[<p><img width="1920" height="1423" src="https://insights.top4.com.au/wp-content/uploads/2020/02/Google-_service-areas_-page.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2020/02/Google-_service-areas_-page.jpg 1920w, https://insights.top4.com.au/wp-content/uploads/2020/02/Google-_service-areas_-page-300x222.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2020/02/Google-_service-areas_-page-768x569.jpg 768w, https://insights.top4.com.au/wp-content/uploads/2020/02/Google-_service-areas_-page-1024x759.jpg 1024w" sizes="auto, (max-width: 1920px) 100vw, 1920px" /></p>An “Areas Served” or “Service Areas” or “Cities” or “Locations” page doesn’t get much consideration in the local SEO world, and that’s a shame. If done right, a Google service areas page can rank for some juicy terms, help other pages to rank, make the site structure simpler for others putting up their listings, help people [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>
