https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 05 Aug 2022 09:03:35 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/05/google-reviews-101-everything-you-need-to-know-about-google-reviews-for-your-business/ Fri, 05 Aug 2022 09:02:26 +0000 https://insights.top4.com.au/?p=19921

Google has become the world’s leading search engine and an essential tool for business. With so many businesses, products, services, and websites competing for attention online, Google’s review feature is an important factor in driving potential customers to your business or away from it. A recent report by Statista shows that 55% of internet users […]]]> https://insights.top4.com.au/2021/12/30/how-to-optimise-google-business-profile-according-to-the-latest-updates/ Thu, 30 Dec 2021 09:28:44 +0000 https://insights.top4.com.au/?p=17773

As of November this year, Google has changed the name of Google My Business into Google Business Profile. What’s more, Google also introduced a new way to manage Google Business Profile from Google Search and the Google Maps App. According to Matt Madrigal, VP/GM Merchant Shopping, in the official announcement, he stated that it is […]]]> https://insights.top4.com.au/2021/06/15/top4-google-my-business-features-you-need-to-focus-on/ Tue, 15 Jun 2021 03:39:54 +0000 http://insights.top4.com.au/?p=16220

Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. […]]]>