Google My Business Listing – Top4 – Google News | SMBs Local Businesses, Franchise

Everything You Need to Know About Google Reviews for Your Business

Michael Doyle — Fri, 05 Aug 2022 09:02:26 +0000

Google has become the world’s leading search engine and an essential tool for business. With so many businesses, products, services, and websites competing for attention online, Google’s review feature is an important factor in driving potential customers to your business or away from it. A recent report by Statista shows that 55% of internet users […]

Local SEO Tips for Small Businesses You Can’t Miss

Michael Doyle — Tue, 24 May 2022 08:37:04 +0000

As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better […]

Your business hours in local listings may be updated by Google’s AI

Michael Doyle — Tue, 12 Apr 2022 06:50:50 +0000

Google says it can use machine learning and AI to update the business hours of local listings when the listed hours are deemed inaccurate. Google wrote, “We developed a machine learning model that automatically identifies if business hours are likely wrong, then instantly updates them with AI-generated predictions.” Why is it important? This is all […]

Google Business Profile: The Ultimate Guide to Optimise Your GMB

Michael Doyle — Wed, 06 Apr 2022 03:53:17 +0000

You can use this guide to optimise your Google Business Profile (previously GMB) for better search visibility on relevant queries by local customers. Google Business Profile is a free feature of Google that allows business owners to manage their online presence through a portfolio of search engines and an ever-growing utility that includes Google Maps. […]

The Best Ways to Boost Your Online Presence

Michael Doyle — Mon, 14 Jun 2021 04:43:10 +0000

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online business, a strong […]

The Importance Of Name, Address And Phone Number Consistency For Local SEO

Michael Doyle — Tue, 04 May 2021 04:35:54 +0000

Whether you are marketing on TV or online, brand consistency — such as using the same logo, colours and slogan — can help your audience recognize and trust your brand. When marketing online, businesses also need to focus on NAP consistency because it is important for local SEO and E-A-T. Below, I explain these acronyms […]

Google My Business Consolidates Food Ordering Fields on New Tab

Michael Doyle — Tue, 27 Apr 2021 02:01:47 +0000

A user on Twitter @JohnSmi13410415 pointed out the addition of a new Food Ordering tab in the Google My Business dashboard. For restaurant and food-based businesses, allowing customers to place an order with ease has been top of mind for the last few years and demand for this only increased throughout the pandemic. Google My Business has […]

Local SEO Best Practices for Google My Business

Michael Doyle — Mon, 19 Apr 2021 02:58:10 +0000

Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Customer reviews and Google are the two most common tools used by customers today when making buying decisions. We have a natural reason to think about what other customers have to say about a […]

Top 4 Reasons Why Local Business Listings Matter for Financial Advisors

Michael Doyle — Tue, 13 Apr 2021 03:26:46 +0000

Like most marketers, we’ve been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic tactics that can be just as (if not more) effective, simpler to launch, and less expensive. One of these tactics is local […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]