https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 05 Aug 2022 09:03:35 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/05/google-reviews-101-everything-you-need-to-know-about-google-reviews-for-your-business/ Fri, 05 Aug 2022 09:02:26 +0000 https://insights.top4.com.au/?p=19921

Google has become the world’s leading search engine and an essential tool for business. With so many businesses, products, services, and websites competing for attention online, Google’s review feature is an important factor in driving potential customers to your business or away from it. A recent report by Statista shows that 55% of internet users […]]]> https://insights.top4.com.au/2021/05/04/the-importance-of-name-address-and-phone-number-consistency-for-local-seo/ Tue, 04 May 2021 04:35:54 +0000 http://insights.top4.com.au/?p=15608

Whether you are marketing on TV or online, brand consistency — such as using the same logo, colours and slogan — can help your audience recognize and trust your brand. When marketing online, businesses also need to focus on NAP consistency because it is important for local SEO and E-A-T. Below, I explain these acronyms […]]]>