Google My Business profile – Top4 – Google News | SMBs Local Businesses, Franchise

Everything You Need to Know About Google Reviews for Your Business

Michael Doyle — Fri, 05 Aug 2022 09:02:26 +0000

Google has become the world’s leading search engine and an essential tool for business. With so many businesses, products, services, and websites competing for attention online, Google’s review feature is an important factor in driving potential customers to your business or away from it. A recent report by Statista shows that 55% of internet users […]

Your business hours in local listings may be updated by Google’s AI

Michael Doyle — Tue, 12 Apr 2022 06:50:50 +0000

Google says it can use machine learning and AI to update the business hours of local listings when the listed hours are deemed inaccurate. Google wrote, “We developed a machine learning model that automatically identifies if business hours are likely wrong, then instantly updates them with AI-generated predictions.” Why is it important? This is all […]

Google Business Profile Updates to Prepare for the Holiday Season

Michael Doyle — Thu, 18 Nov 2021 10:39:29 +0000

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]

Top4 Google My Business Features You Need to Focus On

Michael Doyle — Tue, 15 Jun 2021 03:39:54 +0000

Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. […]

Google My Business Consolidates Food Ordering Fields on New Tab

Michael Doyle — Tue, 27 Apr 2021 02:01:47 +0000

A user on Twitter @JohnSmi13410415 pointed out the addition of a new Food Ordering tab in the Google My Business dashboard. For restaurant and food-based businesses, allowing customers to place an order with ease has been top of mind for the last few years and demand for this only increased throughout the pandemic. Google My Business has […]

Local SEO Best Practices for Google My Business

Michael Doyle — Mon, 19 Apr 2021 02:58:10 +0000

Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Customer reviews and Google are the two most common tools used by customers today when making buying decisions. We have a natural reason to think about what other customers have to say about a […]

Digital Marketing Tips for Local Business Owners 2021 and beyond

Michael Doyle — Thu, 08 Apr 2021 06:16:35 +0000

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online, let’s make sure your website can be found. 46% of all Google searches are seeking local information. A […]

Top 4 Local SEO Tips for Restaurants

Michael Doyle — Mon, 05 Apr 2021 02:11:31 +0000

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. Local SEO marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, […]

The average Google My Business profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Michael Doyle — Mon, 31 Aug 2020 02:50:47 +0000

The findings come from an analysis of 2.4 million local Google My Business listings in over 30 business categories. Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for […]

With new ‘pilot program,’ Google again testing ads on local business profiles

Michael Doyle — Tue, 07 Jul 2020 02:44:28 +0000

The ads can’t be removed or influenced by the business owner. Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear […]