https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Fri, 05 Aug 2022 09:03:35 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/05/google-reviews-101-everything-you-need-to-know-about-google-reviews-for-your-business/ Fri, 05 Aug 2022 09:02:26 +0000 https://insights.top4.com.au/?p=19921

Google has become the world’s leading search engine and an essential tool for business. With so many businesses, products, services, and websites competing for attention online, Google’s review feature is an important factor in driving potential customers to your business or away from it. A recent report by Statista shows that 55% of internet users […]]]> https://insights.top4.com.au/2021/11/05/top4-local-seo-kpis-for-meaningful-performance-reporting/ Fri, 05 Nov 2021 08:18:28 +0000 https://insights.top4.com.au/?p=17077

Your local SEO strategies won’t mean anything if you can’t measure them. Understanding which metrics matter and how to measure them is essential for meaningful performance reporting. Our web experts share the Top4 KPIs for local SEO success here. We’ve all been there: Putting together what we now know to be one of the worst […]]]>