https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 01 Mar 2022 07:44:19 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/01/how-to-maximise-internal-linking-on-your-website/ Tue, 01 Mar 2022 07:44:19 +0000 https://insights.top4.com.au/?p=18414

One of the most important ways Google and other search engines analyse and rank websites is through links. Bots and crawlers follow links from external websites to your site, then track your internal links, measuring the “flow” of ranking signals as they pass and attributing them to your site in the process. Link flow is […]]]> https://insights.top4.com.au/2017/11/02/links-important-seo/ Thu, 02 Nov 2017 02:13:30 +0000 http://insights.top4.com.au/?p=5607

In the early days of SEO, web ranking was heavily based on keyword usage within the page’s content. Without sophisticated search engine algorithms, keyword usage was the easiest way to rank pages. The logic was simple: the more a keyword phrase was used on a webpage, the more likely that was what the page was […]]]>