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	<title>Google Ranking Factors &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>Google Ranking Factors &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<link>https://insights.top4.com.au</link>
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		<title>Google&#8217;s New Shopping Experience Scorecard</title>
		<link>https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 24 Feb 2022 09:08:04 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[google merchant center]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[Google Rankings]]></category>
		<category><![CDATA[google search ranking]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<category><![CDATA[Google shopping experience]]></category>
		<category><![CDATA[guide for retailers]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Top Search Engines]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18390</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It&#8217;s worthy to note, however, that this program is only available if you&#8217;re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, [&#8230;]]]></description>
		
		
		
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		<title>What Are Google’s Ranking Factors? New Survey Results Out Now</title>
		<link>https://insights.top4.com.au/2021/12/02/what-are-googles-ranking-factors-new-survey-results-out-now/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 02 Dec 2021 11:03:22 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[google local search]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[SEO audit]]></category>
		<category><![CDATA[SEO tools]]></category>
		<category><![CDATA[Social Media Advertising]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=17412</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/12/what-are-googles-ranking-factors-new-survey-results-out-now-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What are Google Ranking Factors" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/12/what-are-googles-ranking-factors-new-survey-results-out-now-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/12/what-are-googles-ranking-factors-new-survey-results-out-now-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/12/what-are-googles-ranking-factors-new-survey-results-out-now-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/12/what-are-googles-ranking-factors-new-survey-results-out-now-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Each year, we survey the top experts in local search across many topics to determine what’s working to drive rankings and conversions in local SEO, and what’s not. We then compile the findings into The Local Search Ranking Factors as an annual report. It has become the industry&#8217;s go-to resource for understanding how to rank [&#8230;]]]></description>
		
		
		
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		<title>SEO Fundamentals: Guide to SEO Success for Web Developers</title>
		<link>https://insights.top4.com.au/2021/06/07/seo-fundamentals-for-web-developers/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 07 Jun 2021 03:19:02 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Content for SEO]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing 2021]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[Google Search Algorithm Update]]></category>
		<category><![CDATA[google serp]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[local keywords]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Local SEO SERP]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Organic Keywords]]></category>
		<category><![CDATA[SEO SERP]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[web developers]]></category>
		<category><![CDATA[web development]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=16050</guid>

					<description><![CDATA[<p><img width="1200" height="627" src="https://insights.top4.com.au/wp-content/uploads/2021/06/SEO-Fundamentals-Guide-to-SEO-Success-for-Web-Developers-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/06/SEO-Fundamentals-Guide-to-SEO-Success-for-Web-Developers-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/06/SEO-Fundamentals-Guide-to-SEO-Success-for-Web-Developers-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/06/SEO-Fundamentals-Guide-to-SEO-Success-for-Web-Developers-1-1024x535.png 1024w, https://insights.top4.com.au/wp-content/uploads/2021/06/SEO-Fundamentals-Guide-to-SEO-Success-for-Web-Developers-1-768x401.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Creating a website with a professional, high-end template and a flashy logo is great, but it isn’t enough to get people to come to your website. To do that, you need more than just a razzle-dazzle and a pretty colour palette. First, you have to give them a way to actually find your website. The [&#8230;]]]></description>
		
		
		
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		<title>Top 4 Most Important Local SEO Ranking Factors in 2021</title>
		<link>https://insights.top4.com.au/2021/04/01/top4-most-important-local-seo-ranking-factors-in-2021/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 01 Apr 2021 02:39:34 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[acquisition channels]]></category>
		<category><![CDATA[authority backlinks]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[covid-19 impact on digital marketing]]></category>
		<category><![CDATA[customer retention channels]]></category>
		<category><![CDATA[digital marketing 2021]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[digital marketing trend 2021]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[high quality content]]></category>
		<category><![CDATA[image content]]></category>
		<category><![CDATA[Keyword Research For SEO]]></category>
		<category><![CDATA[Local SEO Checklist]]></category>
		<category><![CDATA[local seo ranking]]></category>
		<category><![CDATA[local seo ranking 2021]]></category>
		<category><![CDATA[Local SEO Strategy]]></category>
		<category><![CDATA[mobile friendly]]></category>
		<category><![CDATA[Online Reviews]]></category>
		<category><![CDATA[SEO ranking factors]]></category>
		<category><![CDATA[Social Media Marketing Content]]></category>
		<category><![CDATA[video content]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15272</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/04/Top-4-Most-Important-Local-SEO-Ranking-Factors-in-2021.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="digital marketing with seo" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2021/04/Top-4-Most-Important-Local-SEO-Ranking-Factors-in-2021.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/04/Top-4-Most-Important-Local-SEO-Ranking-Factors-in-2021-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/04/Top-4-Most-Important-Local-SEO-Ranking-Factors-in-2021-768x402.png 768w, https://insights.top4.com.au/wp-content/uploads/2021/04/Top-4-Most-Important-Local-SEO-Ranking-Factors-in-2021-1024x536.png 1024w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Table of Contents High-quality content Testimonials and reviews Mobile-friendliness Authority backlink Local SEO refers to the SEO strategy of a company to attract possible clients who are staying within a specific area, such as a city or a town. This SEO strategy is usually practised by companies who want to reach an audience within their [&#8230;]]]></description>
		
		
		
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		<item>
		<title>New Data Showing What Works on Google for Local Small Businesses</title>
		<link>https://insights.top4.com.au/2021/02/01/small-business-local-search-trends-2021/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 01 Feb 2021 04:46:30 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Reachlocal]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[focus keyword]]></category>
		<category><![CDATA[google listing]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[Local Search Trends]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=14818</guid>

					<description><![CDATA[<p><img width="900" height="473" src="https://insights.top4.com.au/wp-content/uploads/2021/02/Small-Business-Local-Search-Trends-2021-top4-marketing-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Small Business Local Search Trends 2021 - top4 marketing" decoding="async" loading="lazy" /></p>It can be tough for small businesses to know which digital marketing levers to pull for a good Google ranking. But it may help with the Local Rank Factors Survey for 2020. It describes what has worked and what hasn&#8217;t worked over the past year. In order to find out where SMBs could better spend [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Infographic: Simple Tricks To Get Your Website Ranking Higher On Google</title>
		<link>https://insights.top4.com.au/2020/12/02/higher-google-ranking-infographic/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 02 Dec 2020 02:36:14 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Local SEO Checklist]]></category>
		<category><![CDATA[SEO Checklist]]></category>
		<category><![CDATA[social media]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=14180</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2020/12/Google-Ranking-Factors-and-SEO-Checklist-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Ranking Factors and SEO Checklist - Top4 Marketing" decoding="async" loading="lazy" /></p>Everybody knows how important it is to be online nowadays, especially if you’re in business. There are so many things that can be done online, that most brick-and-mortar businesses depend almost entirely on their online presence to get ahead of their competition. Now, it’s not as simple as creating a website, adding some text about who [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Google’s 200 Ranking Factors: The Complete List</title>
		<link>https://insights.top4.com.au/2018/05/17/google-ranking-factor-complete-list-for-2018/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 17 May 2018 06:32:19 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Ranking Factors]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=7006</guid>

					<description><![CDATA[<p><img width="958" height="692" src="https://insights.top4.com.au/wp-content/uploads/2018/05/google-ranking-factor.jpeg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="google ranking factor" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2018/05/google-ranking-factor.jpeg 958w, https://insights.top4.com.au/wp-content/uploads/2018/05/google-ranking-factor-300x217.jpeg 300w, https://insights.top4.com.au/wp-content/uploads/2018/05/google-ranking-factor-768x555.jpeg 768w" sizes="auto, (max-width: 958px) 100vw, 958px" /></p>You might already know that Google uses over 200 ranking factors in their algorithm… But what the heck are they? Well, you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list [&#8230;]]]></description>
		
		
		
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		<title>Google Ranking Factors: The Complete List</title>
		<link>https://insights.top4.com.au/2017/04/26/google-ranking-factors-the-complete-list/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 26 Apr 2017 15:49:11 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=702</guid>

					<description><![CDATA[<p><img width="1024" height="771" src="https://insights.top4.com.au/wp-content/uploads/2016/09/google-ranking-factors.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2016/09/google-ranking-factors.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2016/09/google-ranking-factors-300x226.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2016/09/google-ranking-factors-768x578.jpg 768w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>Did you know that  Google uses about 200 ranking factors in their algorithm? But what the heck are they? Well, today you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. Domain Factors 1. Domain Age: Matt Cutts [&#8230;]]]></description>
		
		
		
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