Google Reviews – Top4 – Google News | SMBs Local Businesses, Franchise

Google Reviews Are Not Showing and What You Can Do About It

Michael Doyle — Thu, 19 May 2022 04:06:45 +0000

A lot of business owners have been noticing that they see fewer reviews by the day on their Google Business Profiles. And for a no clear reason, no less! For many years, Google filtered reviews to some extent or another. It was about 10 years ago that Google filtered reviews even more aggressively than Yelp […]

You Need To Know These 25 Local Search Ranking Signals!

Michael Doyle — Tue, 22 Mar 2022 10:25:26 +0000

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]

How to Make User Reviews Benefit Your Business

Michael Doyle — Wed, 30 Jun 2021 04:30:54 +0000

User reviews have the power to multiply business that walks into your door or clicks on your website. A positive experience from a customer encourages others to try your products or services. About 93 percent of users check online reviews and other forms of user-generated content (e.g., images or ratings) before purchasing. Studies also show […]

Google Reviews 101 eBook

Michael Doyle — Wed, 19 May 2021 04:24:22 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2021/05/Podium-eBook-Google-Reviews-101.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]

Local SEO Best Practices for Google My Business

Michael Doyle — Mon, 19 Apr 2021 02:58:10 +0000

Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Customer reviews and Google are the two most common tools used by customers today when making buying decisions. We have a natural reason to think about what other customers have to say about a […]

Turning reviews into opportunities for reputation and SEO impact

Michael Doyle — Thu, 04 Mar 2021 02:44:00 +0000

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most likely, you’ll use Google or local business platforms to search for data on locations or types of food, and then, most importantly, you’ll look at customer reviews. With tacos on your mind, you […]

Local Marketing: How to Reach Customers in Your Area

Michael Doyle — Tue, 19 Jan 2021 08:10:18 +0000

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing is, some […]

Breaking Into the Google Local Pack: 4 Steps to Better Online Ranking for Your Self-Storage Business

Michael Doyle — Mon, 18 Jan 2021 09:05:07 +0000

It’s never been more important to rank well on Google searches. Fortunately, there are simple strategies to move your self-storage business into the coveted local pack. Here are the four best strategies. Google’s local pack, also known as the map pack or 3-pack, includes the top three listings and map that appear at the top […]

Fake reviews: How to combat a growing online problem

Michael Doyle — Fri, 08 Jan 2021 02:42:34 +0000

Reviews are critical for both merchants and consumers. That’s especially true right now, as online shopping continues to grow due to travel restrictions and lockdowns. More people are looking online to buy TVs, wireless earbuds, home security systems, etc. In that case, they will most likely depend on reviews from other customers to make their decisions. […]

Top4 Google Maps Marketing Best Practices for 2021

Michael Doyle — Wed, 23 Dec 2020 02:48:16 +0000

What is Google Maps Marketing? Google Maps marketing is a process where businesses include relevant information in their Google My Business profile, like hours of service and customer reviews, to rank higher in search results. Ranking higher in search results, in turn, increases business visibility and drives revenue. Google Maps marketing is beneficial for large […]