https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Feb 2022 09:08:04 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/ Thu, 24 Feb 2022 09:08:04 +0000 https://insights.top4.com.au/?p=18390

Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It’s worthy to note, however, that this program is only available if you’re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, […]]]> https://insights.top4.com.au/2022/01/04/eat-your-competitors-by-optimising-google-eat/ Tue, 04 Jan 2022 08:38:32 +0000 https://insights.top4.com.au/?p=17817

Google EAT: What does that even mean? Google’s “EAT” acronym stands for “Expertise, Authoritativeness and Trustworthiness.” These three qualities make up the ranking algorithm for Google’s search engine, which places websites higher in their SERPs (Search Engine Results Pages) if they have these qualities in their SEO. The more Expertise, Authoritativeness and Trustworthiness a site […]]]>