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	<title>Google Search Results &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>Google Search Results &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>You Can Now Search by Image and Text with Google Multisearch</title>
		<link>https://insights.top4.com.au/2022/04/14/search-by-image-and-text-with-google-multisearch/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 14 Apr 2022 06:53:43 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing news]]></category>
		<category><![CDATA[Google Feature]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google search queries]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=19001</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/04/Google-Multisearch-Features-for-Image-and-Text-Search.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Multisearch Features for Image and Text Search" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2022/04/Google-Multisearch-Features-for-Image-and-Text-Search.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/04/Google-Multisearch-Features-for-Image-and-Text-Search-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/04/Google-Multisearch-Features-for-Image-and-Text-Search-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/04/Google-Multisearch-Features-for-Image-and-Text-Search-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>With Google Lens, Google has introduced a new type of image search called &#8220;multisearch&#8221;. Multisearch allows searchers to search for an image and use a text query about it to refine this image search. And just to be clear, Google says this is done with AI but Google isn&#8217;t using MUM for this feature at [&#8230;]]]></description>
		
		
		
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		<title>Google&#8217;s New Shopping Experience Scorecard</title>
		<link>https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 24 Feb 2022 09:08:04 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[google merchant center]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[Google Ranking Factors]]></category>
		<category><![CDATA[Google Rankings]]></category>
		<category><![CDATA[google search ranking]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<category><![CDATA[Google shopping experience]]></category>
		<category><![CDATA[guide for retailers]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Top Search Engines]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18390</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2022/02/Google-Shopping-experience-scorecard-by-top4-marketing-1-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It&#8217;s worthy to note, however, that this program is only available if you&#8217;re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, [&#8230;]]]></description>
		
		
		
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		<title>10 Ways to Optimize Your Local SEO Right Now</title>
		<link>https://insights.top4.com.au/2021/05/28/10-ways-to-optimize-your-local-seo/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 28 May 2021 02:49:23 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Ecommerce SEO]]></category>
		<category><![CDATA[GMB]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Customer Reviews]]></category>
		<category><![CDATA[google keyword planner local seo]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[local seo about us]]></category>
		<category><![CDATA[local seo mobile optimization]]></category>
		<category><![CDATA[local seo news]]></category>
		<category><![CDATA[Local SEO SERP]]></category>
		<category><![CDATA[local seo service]]></category>
		<category><![CDATA[Local SEO Strategy]]></category>
		<category><![CDATA[Local SEO Tips]]></category>
		<category><![CDATA[Search Engine optimization]]></category>
		<category><![CDATA[Voice Search]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15957</guid>

					<description><![CDATA[<p><img width="1200" height="627" src="https://insights.top4.com.au/wp-content/uploads/2021/05/10-Ways-to-optimize-your-local-SEO-right-now.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="optimize your local seo" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/05/10-Ways-to-optimize-your-local-SEO-right-now.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/05/10-Ways-to-optimize-your-local-SEO-right-now-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/05/10-Ways-to-optimize-your-local-SEO-right-now-768x401.png 768w, https://insights.top4.com.au/wp-content/uploads/2021/05/10-Ways-to-optimize-your-local-SEO-right-now-1024x535.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. [&#8230;]]]></description>
		
		
		
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		<title>We Analyzed 5 Million Google Search Results: Here&#8217;s What We Learned About Organic Click Through Rate</title>
		<link>https://insights.top4.com.au/2020/06/30/heres-what-we-learned-about-organic-ctr/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 30 Jun 2020 02:50:27 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Backlinko]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[Click Through Rate]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO Study]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13078</guid>

					<description><![CDATA[<p><img width="1920" height="1051" src="https://insights.top4.com.au/wp-content/uploads/2020/06/Google-Search-Organic-CTR-Top4.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Search Organic CTR - Top4" decoding="async" loading="lazy" /></p>We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from ClickFlow, we were able to get CTR data [&#8230;]]]></description>
		
		
		
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